Social Media Specialist

Job Description

Working in social media at ESPN is unlike anything else. Each day you'll be challenged to blend creativity, sports knowledge, and journalistic instincts to produce industry-leading content seen by millions of sports fans. Collaboration, innovation, effort, and fun are at the core of this team and every day is game day.

ESPN is seeking a Social Media Specialists II, one should have experience growing a Gen-Z audience, especially but not limited to TikTok. Both will be expected to discover, develop, and distribute engaging content that will thrive on ESPN-branded social media accounts across TikTok, Instagram, Twitter, and Facebook. These positions will require live social programming and can be based in CT, CA and/or potentially NY.

Responsibilities:
• Surface and curate engaging social content for Instagram, TikTok, Twitter, and Facebook
• Write, edit and enhance social copy to ensure that writing style is consistent with account voice and editorial policies Manage content planning and reporting around tier-2 cross-account initiatives
• Generate new ideas for social media posts and execute against them from start to finish, including occasional video and photo editing
• Collaborate with a few internal partners to make social content compelling and comprehensive
• Work in a variety of platform-specific content management and social analytics systems
• Analyze performance of social content and incorporate insights into future content decisions
• Output subject to oversight by supervisors and peers to ensure audience interest, accuracy, and adherence to established editorial procedures
• Sports happen on nights, weekends, and holidays and those shifts will be regular and required in this position

Basic Qualifications:
• Ability to work nights, weekends & holidays if needed
• 2+ years' experience in social media or a closely related field
• 1+ years' experience using video editing software (e.g. Final Cut, Premiere, After Effects)
• 1+ years' experience using photo editing software (e.g. Photoshop, InDesign)
• Elite knowledge of the sports landscape, including current athletes, rules, and events
• Sound editorial judgment, writing and editing skills
• Ability to react quickly and positively under pressure
• Strong communication and organization skills
• Appreciation for and understanding of internet pop culture
• Familiarity with ESPN's content across multiple platforms

Preferred Qualifications:
• 2+ years' experience using video or photo editing software (e.g. Final Cut, After Effects, Premiere, Photoshop)
• Commanding knowledge of emerging social media trends
• Knowledge of multiple sports is key.
• Talent position: At least 1-2 years experience working with on-air talent and/or celebrities/athletes

Required Education
• High School diploma

Preferred Education
• Bachelor's Degree &/or related experience

Jobcode: Reference SBJ-rox7jp-3-16-81-94-42 in your application.