Senior Social Media Specialist - College Sports

Job Description

Position Summary:

ESPN is seeking a Senior Social Media Specialist to discover, develop, and distribute content across the ESPN social media platforms, with an emphasis on college sports (primarily football, M/W basketball, softball, baseball). An ideal candidate must have a passion and knowledge of college sports, and have extensive experience writing social copy under pressure and creating both videos and photos that are optimized for social environments. A Senior Social Media Specialist will also be responsible for composing comprehensive plans and reports in support of college sports and collaborating across multiple teams to lead successful projects from start to finish. The Sr. Social Media Specialist will report to the Social Media Manager.

We may be open to alternate work locations.

Responsibilities:
• Creates content (visual, video, text) that is optimized for social platforms, specifically Instagram, Twitter, TikTok and Facebook
• Manages content planning and strategy for our college sports strategy
• Collaborates with multiple internal partners to make social content compelling and comprehensive to a broad audience
• Assigns work to select peers and designers on occasion
• Edits and approves social posts for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development
• Maintains proficiency and knowledge in all the latest social media trends and best practices
• Analyzes performance of social content and incorporate insights into future content decisions
• Performs supervisory duties and leads projects intermittently for a small team of Social Media members
• Sports happen on nights, weekends, and holidays and those shifts will be regular and required in this position

Qualifications:
• A minimum of 3 years' experience working in a fast-paced social media environment with content creation responsibilities or relevant experience
• A minimum of 2 years' experience using video editing software (e.g. Final Cut, Premiere)
• A minimum of 2 years' experience using photo editing software (e.g. Photoshop, InDesign)
• Skilled in social media comprehension and execution across multiple social media platforms including Twitter, Facebook, TikTok and Instagram
• Possess excellent news judgement and verbal/written communication skills
• Strong understanding of journalistic standards
• Ability to work quickly and juggle multiple tasks during a typical workday
• Ability to analyze and apply data to decision-making
• Appreciation and understanding of popular culture that contributes to an understanding of the tastes of ESPN's social media followers
• Knowledge of current sports, including teams, players, storylines, and forward-facing media personnel

Preferred Qualifications:
• Previous brand voice and account launch management
• Experience using motion graphics or visual effects software (e.g. After Effects)
• Advanced knowledge of the latest social media and tech trends

Required Education:
• A Bachelor's degree or equivalent in journalism, communications, online/multimedia or related field

#ESPNMedia

var jobInfo = {

category: 'Marketing-and-Digital-Media',

location: 'Bristol, Connecticut, United States; Town of Bristol, Connecticut, United States',

req: '10008739',

}

Jobcode: Reference SBJ-d20q42-3-137-170-183-42 in your application.