Full Time Job

Senior SEO Analyst


Bristol, CT 04-01-2024
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
This role will be responsible for supporting ESPN's current and future audience expansion opportunities. The ideal candidate understands how to optimize content for both on and off-platform, improving our discoverability and helping to create new, loyal users. The person in this role is able to work independently to identify optimization opportunities, through both research and real-time analysis, while using journalistic principles to ensure all content is in line with our brand expectations. The Senior Analyst will support the Director, Audience Engagement in executing the day-to-day search optimization strategy for ESPN's digital sports coverage, working with editorial leadership across teams. This role will require a flexible schedule, including night and evening work, and is based in Bristol, CT.

• Real-time optimization of our content including monitoring specific topics/search keywords, tracking and updating key content.
• Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content key phrases and generating search-friendly ideas for the site across all verticals.
• Turn data into accessible insights for content partners, outlining clear, actionable steps to increase audience.
• Recommend optimization strategy ahead of key news events, maintaining a calendar, monitoring seasonal trends and meeting with key stakeholders. Gather those same stakeholders for post-event analysis.
• Ensure our content is free of structural errors and is properly indexed by search engines.
• Maintain a database of evergreen content for backlinking, and recommend new or updated evergreen stories.
• Monitor top trafficked content from off platform and recommend recirculation opportunities to content creators.
• Conduct training and supply best practices for SEO.

• Minimum of 3 years of experience in off-platform optimization and audience acquisition in a news environment.
• Understanding and appreciation of news, trending topics, popular culture and the tastes of ESPN's audience.
• Highly curious, collaborative and passionate about digital media
• Excellent verbal and written communication skills and news judgment.
• Basic knowledge of all major sports.
• Experience with Google Analytics/Search Console, Adobe, Chartbeat and other data tools.

Preferred Qualifications:
• Proven track record of audience expansion
• Experience working closely with news editors


Jobcode: Reference SBJ-gpo3m0-3-234-244-181-42 in your application.

Company Profile

ESPN, Inc. is the leading multinational, multimedia sports entertainment entity featuring the broadest portfolio of multimedia sports assets with over 50 business entities.