Full Time Job

Associate Manager, Content & Consumer Insights


New York, NY 05-27-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
ESPN's Brand Strategy & Content Insights team represents the voice of the fan and is a best-in-class insights organization with proven impact and award-winning research. This team is charged with providing ESPN with big-picture thought leadership on cultural, attitudinal, and behavioral trends in sports fandom. This involves oversight of strategic questions related to ESPN's brand health and wide-ranging cross-platform content offerings – including the ESPN app, ESPN social media handles, TV, audio, and ESPN+. This is an opportunity to work with one of the most loved and innovative sports media brands globally.

This role will have a strong focus on consumer insights and involve culling analytics data to provide well-rounded and holistic perspectives related to brand and content challenges and opportunities. As the Associate Manager of Content & Consumer Insights, you will be responsible for the day-to-day management of projects, data mining, analysis, and the communication of finalized perspectives through both written word, verbal presentations, and workshop development. This role will interface and build relationships across Content Business Development, ESPN's Corporate Strategy team, the ESPN+ Content team, Marketing, Live Event/Studio Production, and Social Media Content.

The Associate Manager will be a naturally curious, thoughtful, and creative thinker passionate about translating consumer truths into impactful brand and content strategy. This individual sees the big picture and can develop and lead proactive research strategies for internal clients. Further, the Associate Manager must have a passion for understanding the sports fan and ever-evolving media consumer and be comfortable communicating these insights to various departments. This position will report to the Director, Brand Strategy & Content Insights, and collaborate closely with the Disney Media & Entertainment (DMED) Sports Research, Insights & Analytics team.

• Collaborate with and advise key stakeholders across the company.
• Scope projects from internal client ask through to RFP.
• Project manage various primary research initiatives, interfacing with vendors and contributing to analysis.
• Cull data across multiple sources and create cohesive narratives across findings.
• Deliver clear, actionable insights to senior management via written, visualized and verbal communication.
• Attend and present at meetings with internal ESPN departments and as well as the wider Disney organization.

Basic Qualifications:
• 4+ years of relevant media/marketing/primary research experience.
• Experience with key quantitative research tools and processes – questionnaire development, checking survey programming, managing fielding partners and monitoring progress, creating banner/tab plans, reading and quality control of data tables.
• Experience with key qualitative research tools and processes – screener development, managing recruiting, discussion guide development, digital and in-person activity development, managing fieldwork, supporting execution of methods, synthesizing learnings, etc.
• Proficiency in Excel and PowerPoint.
• Proficiency with statistical packages (such as SPSS, SAS, R, SQL, Q Research).
• Ability to interpret and integrate insights from multiple data sources into a cohesive narrative.
• Skilled with extracting insights from raw data and visually bring those insights to life in creative ways.
• Excellent writing skills, attention to detail, and demonstrated leadership skills.
• Collaborative nature and ability to work well in a team environment.
• Passion for sports content in all forms (TV, social, digital, audio) and knowledge of the media landscape.

Preferred Qualifications:
• Experience with advanced statistical analysis (regression, cluster analysis, etc.)
• Some experience with TV, web, video, social analytics tools (Nielsen, comScore, Social Analytics tools) a plus, but not required

Required Education
• Bachelor's Degree required

Jobcode: Reference SBJ-g3vz8q-44-192-253-106-42 in your application.

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Company Profile

ESPN, Inc. is the leading multinational, multimedia sports entertainment entity featuring the broadest portfolio of multimedia sports assets with over 50 business entities.