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Full Time Job

Sr. Industry Marketing Manager

Epic Games

Cary, NC 02-05-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
UNREAL ENGINE MARKETING

What We Do

Unreal Engine is a high-performance software development suite, created by Epic Games, that empowers today's digital creators to craft real-time, high-fidelity interactive experiences for games, film, TV, VR, architectural visualization, product design, and manufacturing. As part of the Unreal Engine Marketing team, we help develop, manage, measure, and enhance Epic campaigns across multiple verticals and channels.

What You'll Do

The Unreal Engine marketing team is looking for an experienced marketer to drive industry leading campaigns and support our ambition to be the most trusted leader in real time 3D.

In this role, you will
• Build a full year creative and content strategy to attract, recruit and retain creators and game developers across the industry. Develop innovative approaches and distribution plans that drive discovery across channels
• Develop a holistic marketing plan that includes key campaign beats such as events, product releases, learning tracks and community activations. Prepare and present games industry plans at an executive level
• Collaborate with internal teams and priority partners to develop industry marketing campaigns that reach developers across key global markets. Move campaigns from concept to execution by working closely with Business Development, Product Marketing, Creative Production, Community and Comms teams
• Understand the pain points and priority needs of developers to inform content that will help them unlock the value of Unreal Engine
• Support production of content that can help developers uplevel their skills, launch new projects, and take advantage of feature releases
• Source stories from strategic partners across the industry to help create awareness and understanding of Unreal Engine's value proposition. Translate customer stories into case studies and industry spotlights
• Assess key metrics to understand what is working and why on a campaign level. Develop wrap-up reports and campaign recaps that help improve efficacy of marketing, Track and share industry trends that can move the brand and business forward while supporting the developer community at large

What we're looking for
• 8+ years experience in the Games industry with expansive knowledge of the ecosystem of engines, studios, IP partners and distribution platforms
• Strong passion for creative production with a heavy focus on video development and delivery
• Superior eye for detail as you move projects from concept to review and execution
• Experience working with strategic partners to develop co-marketing efforts
• Experience or exposure to marketing software and tool-sets

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.

Jobcode: Reference SBJ-gw3wjk-100-26-196-222-42 in your application.

Company Profile
Epic Games

Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation.