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Full Time Job

Marketing Manager

Epic Games

Cary, NC 03-18-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Marketing Manager (FN Mobile)

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players across the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

We're looking for a Sr Marketing Manager with extensive mobile marketing experience to build and execute go to market plans for Epic's portfolio of titles (including Fortnite) available on mobile and streaming platforms, reporting to the Marketing Director. This exciting role will focus on creating marketing strategies that further Epic's goal of disruptive innovation in the mobile space. You'll use your deep understanding of the mobile landscape to create strategies for improving distribution and acquisition, while coordinating big brand awareness beats that leverage Epic's world class games and unique entertainment and technology partnerships. The role involves daily oversight and management of go to market plans by collaborating with a broader cross functional team, including the heads of product management, mobile development, analytics, so experience working with leadership positions is critical.

In this role, you will
• Be a key mobile marketing subject matter expert, spanning traditional mobile marketing, paid media, funnel optimization, and a deep understanding of the technology involved
• Collaborate closely with the leads of Product Management, Mobile Development, Paid Media, Analytics, Partnerships, and Marketing to identify opportunities for distribution
• Build Go-to-Market plans to seize those opportunities by collaborating with the larger cross functional team (including internal creative services and video creation, social media, comms, policy teams and more)
• Partner with the game production and live ops teams on timing and deliverables for consumer facing new features, events, and promotion
• Work with teams to create and optimize mobile acquisition assets alongside big beats
• Present strategy, data findings and action items to leadership
• Coordinate, collaborate, and present to external partners

What we're looking for
• 5+ years of mobile marketing and gaming live service experience
• A deep understanding of the mobile landscape
• Strong operator and executor with exceptional planning and organizational skills
• Demonstrable experience of being highly agile, collaborative and results-driven
• Experience collaborating with leadership across teams like Product Management, Mobile Development, Paid Media, Analytics, Partnerships, Creative Services, Video Production
• Deep experience building and executing go-to-market plans
• An aptitude for analytic thinking

This role is open to multiple locations (including CA, NYC, & WA).

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren't limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic's generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).

New York City Base Pay Range

$111,910 - $164,134 USD

California Base Pay Range

$111,910 - $164,134 USD

Washington Base Pay Range

$105,195 - $154,286 USD

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.

Jobcode: Reference SBJ-g4714z-3-227-240-72-42 in your application.

Salary Details
Salary Range: $111,910 to $164,134 Per Year ($ USD)
Company Profile
Epic Games

Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation.