Social Media Manager - UFC

Job Description

Strategy for Winning:

UFC boasts one of the most powerful social media followings in all of professional sports, with a social ecosystem of over 27 million fans! The Social Media Manager oversees the social media strategy and manages partnerships with internal and external stakeholders to ensure consistency across all platforms. This role develops content distribution strategy based on engagement and analysis of performance metrics, and consistently looks for new and creative opportunities to provide fans with a behind-the-scenes look at the lives of UFC athletes and live events.

Essential Functions:
• Directs team projects and event assignments.
• Creates engaging content and storytelling around UFC events and fighters, and drives tune-in around UFC live events, programming and products across multiple social media platforms.
• Manages partnerships with cross-functional teams to ensure consistency of messaging across all UFC platforms (digital, broadcast, etc…)
• Develops, implements, and manages platform-specific engagement strategies.
• Liaises directly with sponsors, partners, venues, and cable/satellite social media teams providing editorial calendar and assets to promote live events or ticket-on-sale campaigns through each of their respective social media outlets.
• Works on-location during event week to provide fans a behind-the-scenes look into fighters' lives leading up to fight night, and building momentum across all social channels leading up to the event.
• Shoots and produces short video content for digital, social and editorial distribution.
• Oversees day-to-day interaction and publishing to the UFC social communities.
• Responsible for the delivery of marketing, creative, digital, brand and broadcast assets for digital and social platforms.
• Performs the role with an 'always on' approach to digital and social media, constantly monitoring and engaging current trends, influencers in the region, website, athletes, celebrities and trends.
• Manages analytics programs, as well as tracking links/codes for social POS.
• Regularly provides reports on all established performance indicators to the Senior Director.
• Performs other tasks, projects, and responsibilities as assigned.

Skills & Experience:
• Bachelor's degree, or equivalent work experience. Master's degree is strongly preferred.
• Advanced level user familiarity with various social media platforms.
• Intermediate skill level with Microsoft Office products, Adobe Photoshop, video editing software and photography skills, and the ability to learn other basic computer programs.
• Ability to communicate effectively, verbally and in writing.
• Ability to work independently and thrive in a multi-task, fast-paced environment.
• Ability to research and test new platforms as well as consistently staying on top of new technology and updates to existing social media platforms.
• Ability to work long days, to be on-call when not working, extensive travel, and weekend availability is mandatory.
• Ability to adopt a social voice and personality that caters to the UFC audience and identify the right tone and style across various platforms.
• Propose original, timely and innovative stories.
• Excellent organizational skills and attention to detail
• Professional demeanor.
• Knowledge of mixed martial arts.
• Ability to maintain confidential information.

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-rvzp0m-18-220-154-41-42 in your application.