Senior Director, Strategy & Analytics Pbr

Job Description

Who We Are:

PBR is the world's premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series-eight teams of the world's best bull riders competing for a new championship-as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization's digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Summary/Objective:

A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR's growth. This person will be the data and analytics expert within the organization.

The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.

Essential Duties & Responsibilities:
• Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
• Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
• Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
• Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
• Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
• Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
• Prepare insights that drive decision making and support strategic planning
• Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
• Understand when people buy, what they buy, and where they buy
• Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
• Work alongside Sponsorship sales leaders to continually develop and update rate cards
• Assist in the valuation of broadcast rights and OTT opportunities

Knowledge, Skills & Abilities:
• 8-10 years experience in data analytics, value measurement, and audience profiling
• Sports or live entertainment experience is a must
• Strong knowledge in statistics for data interpretation and modeling
• Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
• Exceptional verbal and written communication skills
• Team player with ability to work across divisions
• Ability to work effectively across functions, with minimal direction (self-starter)
• Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
• Comfortable within a high-paced, competitive environment
• Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth

Education & Formal Training:
• B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)

Working Conditions:
• Normal office hours Monday-Friday, with some evening and weekend work
• Travel to events and meetings up to 15% of the time

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Jobcode: Reference SBJ-d8nb3m-3-144-12-205-42 in your application.