Senior Director, Integrated Marketing - Img Fashion Events

Job Description

IMG Fashion Events & Properties is seeking a creative and strategic marketer to join its Brand Partnerships team. As the Senior Director, Marketing & Activation you will play an essential role in concepting and executing big ideas for brand partners across New York Fashion Week and other major fashion events globally. The ideal candidate is an avid cultural contributor, a nimble all-rounder, and a self-motivated marketing professional with experience creating compelling, custom marketing programs and providing exceptional client service.

Key Responsibilities and Accountabilities

STRATEGY:
• Work closely with colleagues in brand partnerships and marketing to create integrated cross-platform marketing programs that support sales initiatives and drive revenue growth
• Write and develop strategic and compelling sales proposals that surprise and delight clients with big ideas that deliver on their KPIs
• Lead client meetings and calls to pitch strategic marketing programs and present creative ideas
• Collaborate across the business with designer relations, digital, production and talent divisions, to recognize opportunities to leverage the Endeavor eco-system when developing innovative ideas and marketing programs for clients
• High level ideation for category-specific approaches across the Beauty, Tech, Auto, CPG, Liquor and beyond - enabling partners to connect with our audiences and meet their marketing objectives through a multi-platform approach
• Ensure all marketing programs are packaged appropriately from brand, planning, and fiscal perspectives, aligning the needs of our brand partners with the fundamentals our events and properties
• Understand and draw upon insights to help curate marketing opportunities for clients, utilizing measurement tools and research to add relevant and credible data points to proposals and recaps
• Support to the evolution of IMG Fashion Events and Properties by building on the foundation of existing brand initiatives, while continuously ideating new approaches, formats and opportunities that put us at the forefront of the Fashion Events industry
• Manage day-to-day work-flow in relation to planning, art direction and design, project timelines, and budgets to ensure that all project needs are delivered on time and to a high standard
• Contribute to ongoing strategy and client retention, supporting sales and marketing colleagues as needed with ideation, proposal development and budget projections
• Monitor industry and partner specific insights and communicate data points and learnings to clients to enhance future marketing offerings and programs
• Stay abreast of industry trends and news, continuously coming up with new and unique ideas for digital campaigns and live activations

EXECUTION:
• Manage day-to-day client relationships throughout execution of 360 marketing programs that integrate brand partners within IMG Fashion Events & Properties - across digital, social media, content, talent, collaborations, and live activations/events
• End to end project management - responsible for establishing process with clients, planning, tracking costs and delivery, to ensure that all project needs are met on time and within budget
• Manage relationships with influencers, talent, designer partners and third-party vendors to ensure projects are executed to a high standard, including contract negotiations and deliverable oversight
• Supporting on site at events where applicable and managing the client experience on site – may require travel as necessary for the program and event location
• Lead internal and external client status calls, inspiring the confidence of clients through presence, agile thinking, problem solving ability and attention to detail
• Collaborate across the business with designer relations, digital, production and talent divisions to recognize opportunities to leverage the Endeavor eco-system when developing innovative ideas and marketing programs for clients
• Manage project budgets and communicate necessary updates both internally and externally
• Compile quality materials for weekly departmental reports, activation decks, case studies, post event recap reports
• Provide mentorship and coaching for more junior marketing team members

Requirements
• Minimum 10 years' of integrated marketing and activation experience in a related field
• Experience working within an experiential marketing, activation agency or media environment preferred
• Excellent communicator, with experience pitching big ideas to high level brand executives
• Excellent strategic writer with strong packaging and presentation skills with a keen eye for aesthetics and detail
• Strong interpersonal skills – works well in a collaborative team environment, able to give clear and on-brand art direction and feedback
• Team management experience advantageous
• Exceptional organizational, project management, and time management skills – candidate must be proactive, with a strong sense of urgency
• Ability to simultaneously manage multiple priorities in a fast-paced environment
• Significant experience working with clients and building relationships, ideally in an account management role
• High level problem solving – able to make timely decisions that support the mutual interests of clients and the business
• Genuine passion for brand marketing – with interests in digital, social media, talent, live activations
• Demonstrated knowledge of luxury fashion and entertainment
• Understanding of the fundamentals of event production, including budgeting process
• Proficiency in InDesign, MS Office Suite
• Experience with research and analytics tools advantageous

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-rj9202-3-145-16-90-42 in your application.