Manager, SEO

Job Description

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to the world's most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

IMG is seeking a data-driven search engine optimization expert to join the team as SEO Manager. The successful candidate will direct all SEO activities, including content strategy, link building, and keyword strategy to increase our events' organic rankings on all major search engines and, in turn, drive meaningful revenue impact for the portfolio.

Key responsibilities & Accountabilities:
• Research, develop, and implement successful SEO strategies
• Partner with engineers to ensure SEO best practices are properly implemented on new and existing sites
• Recommend changes to website architecture, content, linking and other factors to improve ranking for target keywords
• Review technical SEO issues and recommend fixes
• Partner with marketing teams and copywriters to drive SEO in content creation and programming
• Conduct keyword research to guide content marketing efforts
• Direct off-page optimization initiatives (ie. link building)
• Partner with Paid Acquisition team to support Paid Search campaigns: track, report, and analyze website analytics and PPC campaigns; provide ongoing recommendations to optimize ad copy and landing pages; perform ongoing keyword discovery, expansion, and optimization; etc.
• Research and analyze competitor strategies and performance
• Collect data and report on traffic, rankings and other key metrics
• Collaborate cross-functionally with marketing stakeholders, including copywriting, brand, PR, technology, etc.

Knowledge & Experience
• Significant hands-on experience managing all SEO activities, including onsite and offsite optimization
• Expert knowledge of standard and current SEO practices and techniques
• Knowledge of HTML/CSS
• Experience building and delivering SEO reporting
• Preferred qualification: Experience with marketing for events

Skills and Abilities
• Highly analytical
• Keen interest in staying plugged in to digital growth industry trends
• Strong ability to stay organized while juggling multiple projects involving cross-functional stakeholders
• Excellent collaboration skills

Unusual Challenges or Circumstances
• You'll usually work normal office hours, however, you may work longer hours, including evening and weekend work, when working to a campaign deadline or in the lead up to/ during an event.
• You may be required to travel to events, as necessary.
• Outside of event travel there may be a requirement to travel for meetings as part of the role.

Your career at IMG

IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a steppingstone to the next stage and beyond. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.

Working Conditions
• This is a permanent position.
• This role will be based at New York, US
• Working hours are 9:00 – 17:00, Monday to Friday
• Occasional travel and weekend work may be required

Equal Opportunities Statement

IMG is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Business Overview

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$58,500 annually

Hiring Range Maximum:
$0 annually

Jobcode: Reference SBJ-g667v9-18-117-146-157-42 in your application.