Manager, Data Analytics

Job Description

IMG Media & Events includes hundreds of live experiences across the Culture, Sport and Lifestyle categories. We are responsible for producing some of the world's most iconic cultural moments and act as a partner to key global festivals, helping many expand from regional events to household names around the world.

The IMG Media & Events Consumer Marketing group is seeking a data-driven analyst to join the team as Manager, Data Analytics. The successful candidate will empower teammates across the portfolio with data and insights, enabling them to make informed business decisions and improve overall marketing ROI and efficiency.

Responsibilities
• Implement marketing campaign tracking to support digital teams in accurately measuring channel performance
• Partner with key stakeholders to prioritize analytics projects and translate business needs to analytics needs, focusing on traffic analysis, data integration, conversion tracking and optimization, and data visualization
• Build and maintain performance reports and dashboards to report on digital product and marketing campaign effectiveness
• Empower teammates with meaningful data and actionable insights, identifying optimization opportunities and ultimately improving return on marketing investments
• Pull and analyze data to formulate insights, trends, and recommendations, and to answer complex business questions

Minimum Qualifications
• 3+ years hands on experience in data analytics
• Exceptional analytical and problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Advanced analytical skills, including data querying, analysis, and visualization (SQL, Excel, Tableau, Quicksight, PowerBI, etc.)
• Experience extracting and manipulating data sets of varying sizes
• Experience with digital media and analytics tools (i.e. ad servers, measurement platforms, visualization tools, tagging softwares, etc.)
• Experience leading data integration projects and implementing product and campaign performance measurement solutions
• Understanding of online ad campaign metrics and online advertising industry trends
• Strong business sense and clear communication skills with the ability to simplify complex data concepts for cross-functional/non-technical stakeholders
• Strong ability to stay organized while juggling multiple projects involving cross-functional stakeholders
• Excellent collaboration skills

Preferred Qualifications
• Understanding of digital marketing concepts and e-commerce best practices
• Experience with marketing for events

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-d5j0o0-216-73-216-202-42 in your application.