Director, Social Media

Job Description

Who We Are:

PBR is the world's premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series-eight teams of the world's best bull riders competing for a new championship-as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization's digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

Endeavor is a global sports and entertainment company, home to the world's most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

The PBR (Professional Bull Riders) is looking for a creative and experienced leader to join our Social Media team as the Director of Social Media, responsible for developing an innovative and insight-driven content strategy that will live across our social media ecosystem that includes Tik Tok, Instagram, Facebook, YouTube, Twitter and LinkedIn.

The ideal candidate will have a strong background in strategic planning and campaign implementation within the digital and social space that deliver measurable business results while driving engagement across new and existing audiences.

This position will oversee a team comprised of a Social Media Manager and four Social Media Coordinators and will collaborate with key stakeholders across Marketing, Creative Services, PR, Production and Consumer Events.

What You Will Do:
• Develop social media strategies that expand brand awareness, drive growth and increase engagement.
• Serve as the lead business driver for PBR's social media channels to devise, monitor and optimize campaigns to meet KPIs.
• Drive innovation across all PBR social channels, remaining up to date on new technology, platforms and emerging trends.
• Expand the fan base across the brand's owned social channels by attracting new followers and transforming current followers into brand advocates.
• Drive meaningful fan engagement and community building across Facebook, Twitter, Instagram, TikTok, and YouTube.
• Devise unique and creative content campaigns to drive value while aligning with the brand voice.
• Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.
• Work collaboratively with cross-functional teams to ensure goals are aligned.
• Partner closely with the brand partnerships team to create and/or leverage aspirational user generated content while driving brand awareness.
• Manage, coach and lead social media team.
• Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
• Drive the development of social creative across all owned platforms and partner with the creative team.
• Meet ongoing deadlines in an often fast-paced environment.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Jobcode: Reference SBJ-gmyqov-216-73-216-12-42 in your application.