Director Of Growth Marketing

Job Description

Who We Are:

Director of Growth Marketing, Versity

About the Role:

Versity is seeking a data-driven, strategic, and hands-on Director of Growth Marketing. Reporting to the Head of Business Development and Sales the Director of Growth Marketing will own Versity's cross-channel B2B marketing strategy and be accountable for creating and executing an efficient and scalable strategy to drive new business pipeline.

As the Director of Growth Marketing, you will be responsible for:

Marketing Strategy and Execution
• Develop and execute 2024 marketing strategy to generate new customer leads and build exposure for Versity across channels including paid and organic social, email marketing, content marketing, paid search and industry conferences
• Identify key metrics, KPIs and goals to measure the effectiveness of our marketing investment
• Develop and launch marketing campaigns across channels, including social, email, and conferences, to attract quality leads while utilizing continuous testing and experimentation (A/B testing, split testing) processes in new and existing channels for performance optimization

Creative and Messaging
• Craft compelling positioning statement, marketing messaging and articulation of value proposition within outbound marketing efforts including lead generation campaigns, organic channels such as our website, and sales materials
• Distill complex ideas into simple, clear, and concise language tailored for specific customer segments
• Work with our product and marketing designers to create channel-specific materials including but not limited to static and video assets for social, case studies, and product fact sheets

Reporting and Insights
• Regularly analyze campaign performance, generate actionable insights, and communicate them to relevant cross-functional leadership and teams
• Set up high quality reporting dashboards communicated to broader cross-functional stakeholders to constantly track progress vs targets
• Share key customer insights with the broader cross-functional team, helping to inform the product roadmap

Team and Budget Management
• Lead a team of marketing and design specialists in charge of executing campaigns across our channels to deliver pipeline targets
• Manage and allocate marketing budgets effectively across channels to achieve desired performance outcomes, with a laser focus on quality lead generation
• Collaborate with Sales, Product and Finance to define budget needs during planning cycles and reallocate resources as needed, particularly for 2024 annual planning and quarterly reforecasts
• Lead a high-performing B2B marketing team, setting clear objectives and providing constant mentorship to drive personal learning & development, retain talent and foster exceptional team collaboration

What You'll Need To Be Successful In This Role:
• Exceptional Analytical Skills: Proficiency in data analysis, translating insights into data-informed decisions that drive performance.
• Superior Communication: Outstanding verbal and written communication skills to convey complex ideas to both technical and non-technical teams, as well as to our prospective customers.
• Strong Leadership: Proven ability to build, grow, and inspire A-player teams, fostering a culture of innovation and excellence.
• Effective Collaboration: Adept at working collaboratively with cross-functional teams to align efforts and achieve common goals.
• Creative Chops: Demonstrated proficiency in designing and executing highly effective marketing campaigns across various platforms.
• Results-Driven: Commit to delivering measurable results, and achieving and exceeding set targets. Consistently demonstrate a proactive and outcome-oriented approach to your work.

Qualifications:
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven hands-on experience (6-10 years) driving organic and paid marketing performance, and leading cross-functional teams including agencies and contractors.
• B2B marketing experience strongly preferred.
• Strong understanding of cross-channel marketing and channel-specific best practices.
• Excellent project management and leadership skills.
• Exceptional communication and teamwork abilities.

Who We Are:

Versity is a signature initiative of Endeavor and a major bet the company is making on the future of educational content. We are a team of strategists, product managers, designers, engineers, marketers, and data scientists focused on building and scaling an innovative product that will help disrupt traditional corporate learning.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$156,825 annually

Hiring Range Maximum:
$209,100 annually

Jobcode: Reference SBJ-g4494q-3-147-67-34-42 in your application.