Brand Manager - UFC

Job Description

Become a Champion with us:
Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world's leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can't-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Sao Paulo, Moscow, and Shanghai.

The Ultimate Opportunity:
Our Las Vegas office has an on-site Cafe serving healthy, delicious breakfast and lunch and a state of the art Performance Center that employees have access to. And, all employees receive UFC FIGHT PASS, a digital subscription service with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Position Overview:
This position is responsible for ensuring that all aspects of the UFC brand strategy and guidelines are properly implemented across all products, services, and brand communication from internal and external teams, licensees, broadcast and sponsor partners on a global scale.

Essential Functions:
• Maintain brand integrity and compliance of brand and creative guidelines across all marketing materials and platforms, and all other internal and external communications as they pertain to the UFC brand.
• Establish strong relationships with key teams including Global Partnerships and Consumer Products to deliver timely, thorough brand feedback on various executions and initiatives.
• Develop a review process to ensure brand and creative team stakeholders have all necessary materials to streamline feedback and approval in an efficient manner.
• Support broader UFC marketing and brand initiatives that align with company vision and strategy. As strategic changes evolve, ensures consistent market execution is developed, communicated and maintained.
• Measure and report performance of brand marketing campaigns and assess ROI and KPIs.
• Sets and tracks brand health metrics and drives the development of brand tracking across products.
• Collaborates with a wide variety of functional areas including but not limited to Consumer Products, Sponsorship, UFC Fight Pass, Creative, and Corporate Communications to support brand initiatives.
• Assist with identification and execution of market research to support marketing and brand initiatives.
• Provides advice and counsel to senior business leaders about strategic opportunities to grow the UFC brand and our financial results.
• Other tasks, projects, and responsibilities as assigned.

Skills & Experience:
• Bachelor's degree in a related field, or equivalent work experience.
• 3+ years of relevant experience.
• Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation project leadership.
• Proven ability to develop and implement both strategic and tactical initiatives. Ability to focus on long-term and short-term needs simultaneously.
• Demonstrated leadership in project management and brand management. Ability to take creative ideas and ground them in the brand's strategy and back them up with strong business cases on consumer and customer research.
• Teamwork, project management skills and creativity a must.
• Excellent written and verbal communication skills.
• Detail-oriented and creative.
• Proficient in Microsoft Word, PowerPoint, Excel, social media applications.

UFC conducts pre-employment background and drug screenings.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-r704wp-3-133-87-156-42 in your application.