Social Media Strategist

Job Description

Job Title
Social Media Strategist

This position is hybrid in-office.
About The Position |
Dotdash Meredith is seeking a passionate and strategic Social Media Strategist to lead the development and execution of innovative, data-driven content across our brand social platforms. The ideal candidate will be responsible for crafting compelling social copy, curating creative pitches, and collaborating across teams to bring engaging, performance-oriented content to life-especially in image and video-driven content. This role requires a strong mix of creative ideation, cross-functional alignment, and analytical thinking to grow brand awareness, drive purchase intent, and optimize performance. A deep understanding of social trends, platform best practices, and audience behavior is essential to identifying new opportunities and ensuring the brand's voice thrives in an ever-evolving digital landscape.
About The Team: |
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The Transactional team is at the forefront of helping audiences across our diverse portfolio of brands confidently navigate their purchasing decisions. We deeply understand what consumers need, thoroughly researching, testing, and curating top-quality products to provide insightful reviews and trusted recommendations. Our expert backed content spans an expansive range of categories-from home goods and health products to beauty, food, and travel-empowering millions of readers to make informed choices.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
50% Content Strategy & Development
• Brainstorm and develop compelling social media content ideas that resonate with target audiences, drive purchase intent, and reflect brand messaging.
• Curate and pitch content tailored to assigned Dotdash Meredith brand social platforms.
• Write engaging post copy and contribute to the ideation and production of short-form and social-first video content.
20% Strategic Collaboration & Cross-Functional Alignment
• Collaborate with cross-functional partners, including editorial, branded content, and commerce teams, to ensure social content aligns with broader brand strategy and best practices.
• Integrate audience insights, industry trends, and platform-specific strategies into creative planning and content pitches.
15% Data Analysis & Optimization
• Analyze social media performance data, revenue impact, and emerging platform trends to inform content strategies.
• Translate insights into actionable recommendations that enhance brand awareness and revenue growth.
10% Reporting & Stakeholder Communication
• Prepare and present detailed weekly, monthly, and quarterly reports outlining key social media metrics and performance drivers.
• Communicate findings and optimizations clearly to both brand-side and transactional team leadership.
5% Trend Monitoring & Innovation
• Stay informed on social platform updates, emerging content formats, and consumer behavior trends to identify new opportunities for growth and engagement.
The Role's Minimum Qualifications and Job Requirements

Education:
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience:
Required:
• 2+ years of experience in social media content creation and social media marketing.
• Proven track record of ideating, pitching, planning and executing social media content across platforms-Instagram, TikTok, Facebook, X, and advanced email marketing tools.
• Demonstrated success in collaborating with brand, creative and operational teams to deliver high-quality content at scale.
Preferred:
• Experience with UGC platforms like Reddit.
• Experience working with social media creators and influencers.
Specific Knowledge, Skills, Certifications and Abilities:
• Experience with social media publishing and analytics tools-Dash Hudson, True Anthem, etc.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively.
• Strong organizational skills and attention to detail.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $64,350.00 - $70,000.00 California: $68,640.00 - $70,000.00

Jobcode: Reference SBJ-pkkon9-216-73-217-10-42 in your application.