Senior Manager, Marketing

Job Description

Job Title
Senior Manager, Marketing

About The Position | Major goals and objectives and location requirements

Dotdash Meredith seeks an innovative Senior Manager of Sales Marketing to lead proposal development for key accounts within our Finance Sales Vertical. In this role, you will collaborate closely with the Finance Sales team to develop and execute client strategies, manage the pre-sale proposal process, and drive revenue growth with top-tier advertising partners.
Our growing business spans not only our core endemic Financial sites (Investopedia and The Balance) but also offers the opportunity to develop bespoke programs that touch on multiple life stages and passion points across our suite of 40+ brands spanning Lifestyle, Food and Beverage, Wellness, Tech, and Health categories. Based in NYC, this hybrid role requires three days in the office weekly and reports to the Director of Marketing.

About The Position's Contributions:
• Thought Leadership & Expertise: Must possess Financial or Lifestyle Vertical knowledge and have command of Dotdash Meredith brands, our ad products, and capabilities to develop the best possible solutions for our client's needs
• Lead Proposal Process: Manage meeting decks, proactive work, and RFP responses - creating smart, strategic, and innovative Sales pitches that grow our win rate
• Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to architect sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
• Storytelling: Bring ideas to life through well-written and visually appealing client-centric proposals that represent our brands, capabilities, and concepts flawlessly
• Cross-Department Communication: Partner closely with Sales, Account Strategy, Editorial, Content Strategy, and Research teams to ensure proposals effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the Sales team to become experts on their business; provide support on client calls, as needed
• Thought Leadership & Expertise: Must possess Financial or Lifestyle Vertical knowledge and have command of Dotdash Meredith brands, our ad products, and capabilities to develop the best possible solutions for our client's needs
• Lead Proposal Process: Manage meeting decks, proactive work, and RFP responses - creating smart, strategic, and innovative Sales pitches that grow our win rate
• Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to architect sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
• Storytelling: Bring ideas to life through well-written and visually appealing client-centric proposals that represent our brands, capabilities, and concepts flawlessly
• Cross-Department Communication: Partner closely with Sales, Account Strategy, Editorial, Content Strategy, and Research teams to ensure proposals effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the Sales team to become experts on their business; provide support on client calls, as needed

Weight %Accountabilities, Actions, and Expected Measurable Results

70% Proposal Development & Management

20% Proactive Client Ideation & Meeting Deck Development

10% Special Marketing Projects - Priority Opportunities Designated by CRO & SVP of Marketing

The Role's Minimum Qualifications and Job Requirements

Education:
• Bachelor's degree

Experience:
• 3 - 5 years relevant experience at a Digital Publisher, with a focus on pre-sales Marketing; background in the Finance category is a plus but not required

Specific Knowledge, Skills, Certifications and Abilities:
• Exceptional copywriting and storytelling skills; ability to craft a narrative and persuasive Sales story in a clear, succinct way
• Advanced knowledge of PowerPoint and its capabilities with a mastery of visual communications, type treatment, use of color and photographic imagery to create high-impact presentations
• Superior communication skills - strong listening skills with the ability to understand the needs of multiple stakeholders, foster brainstorming, and translate critical takeaways into decisive action plans
• Possesses a solid understanding of the Digital advertising landscape, products, and trends; understanding of Events/IRL activations, Print, and/or the Programmatic marketplace is a plus
• Must be a are a true self-starter – provides proactive thinking, understands organizational goals, and moves initiatives forward independently
• Thrives when working in a fast-paced, deadline-driven, ever-evolving environment

% Travel Required (Approximate): 5%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $87,500.00 - $105,000.00

Jobcode: Reference SBJ-g6m360-18-97-14-84-42 in your application.