Senior Analyst Campaign Analytics

Job Description

Job Title
Senior Analyst Campaign Analytics

About The Position | Major goals and objectives and location requirements:
Dotdash Meredith is seeking a Senior Analyst, Campaign Analytics to join our Campaign Analytics team. This key role within DDM's Beauty & Style and Media & Entertainment vertical is focused on analysis of all campaign performance data signals, working directly with leads across our Sales, Account Strategy, and Marketing teams to build data-driven campaign recommendations and insights and to create best-in-class collateral telling holistic data success stories.
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | The Team and/or Brand:
DDM's Campaign Analytics team is a vertically aligned function that analyzes campaign performance data to support advertiser renewals, new revenue, and best practices. We deliver unified insights and recommendations at the campaign, advertiser portfolio, or vertical level to help our Revenue teams drive success.
About The Positions Contributions - Weight % - Accountabilities, Actions and Expected Measurable Results:
40% Beauty + Entertainment Campaign Analytics
• Lead analytics strategy and execution for DDM's Beauty & Style and Media & Entertainment vertical, working with Sales & Account Strategy, and Marketing leadership in creating thoughtful client deliverables using performance, measurement and any other relevant data on insight discovery, upsells, and packaging – with particular focus on high touch, high priority accounts
• Define analytic & reporting capabilities across media products to internal/external clients + devise insight solutions and bring them to market
• Learn + work with multiple data sources/platforms used by DotDash Meredith and our clients
• Manage one to two direct reports, being responsible for all reporting, insights and analytical solutions coming from this analyst & their vertical
• Collaborate with our analytics support team in Bangalore to scale larger data analysis initiatives
30% Ad Hoc Performance Analysis
• Develop sub-category, ad product based, and advertiser objective custom analyses to communicate DDM's performance insights to current and potential clients to positively impact revenue retention & growth
• Act as subject matter expert on a set of sales verticals & ad products within said vertical
• Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads
• Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable
• Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation
30% Cross Function Collaboration
• Partner with internal Account Strategy and Marketing teams to build new processes for addressing the campaign insights needs of our key advertisers at scale
• Ideate and document requirements for the team's data needs with internal Operations teams to help shape data reporting and infrastructure that serves the needs of the wider department
• Partner with Ad Solutions and Product Marketing teams to leverage campaign data to inform ad product playbook updates and go-to-market sales collateral
The Role's Minimum Qualifications and Job Requirements:
• Education:
• Bachelor's degree in Business, Advertising, or a related field.

Experience:
• Minimum 2+ years experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech
• Experience working with/interest in the Beauty & Style and Media & Entertainment digital advertising landscape is preferred
Specific Knowledge, Skills, Certifications and Abilities:
• Excellent analytical skills – especially expertise in Excel
• Passion for storytelling through data – Expertise in PowerPoint presentations
• Understanding of mechanisms through which data is collected and shared
• Experience using data visualization tools such as Looker, Tableau, Sisense, etc.
• Ability to understand business data needs and translating into reporting requirements
• Strong interpersonal communication skills across a wide range of internal and external functions
• Attention to detail
• Experience working with third-party ad-server or platform data (e.g. Google Ads Manager, DCM, Google Analytics, DoubleVerify, etc.) is a plus
• Experience working with ad effectiveness research solutions (Nielsen, Lucid, Latitude, etc.) is a plus
Approximately 5% Travel required.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $64,350.00 - $75,000.00

Jobcode: Reference SBJ-vee010-216-73-216-0-42 in your application.