Associate Director, Social Video

Job Description

Job Title
Associate Director, Social Video

About The Position | Major goals and objectives and location requirements
PEOPLE Digital is hiring an Associate Director, Social Video. This role will lead creative strategies to drive video views, engagements and revenue across TikTok, Instagram, Facebook and more. This person will work closely with the newsroom, video team, events, marketing/sales, PR and the rest of the social org. Strong news judgment, video editing and production skills, creative thinking and understanding of social media strategies and industry trends are essential. We're seeking someone who is able to generate viral wins for the brand and harness PEOPLE's loyal audience while attracting new followers. The Associate Director will manage a team of 5+ social video producers and editors working around the clock, across coasts. They should be a team player with excellent communication skills and a passion for entertainment, pop culture and using trends to suggest innovative opportunities for PEOPLE. They must feel comfortable coaching reporters on how to capture the best footage at events like red carpets and awards shows, as well as training social producers on best video practices. The ideal candidate is adept at watching raw footage and identifying what clips to cut and how to optimize for each social platform. Experience creating original, social-first video concepts and collaborating with celebrities and/or influencers are pluses. They will manage a pipeline of social-first pitches from reporters, writers and editors across the PEOPLE newsroom, seeing concepts through from ideation to execution. They should be stepped in internet culture as well as the news cycle.
Hybrid 3x a week in New York Office
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | The Team and/or Brand.
The social team creates, programs and analyzes the performance of PEOPLE content across platforms including Instagram, Facebook, TikTok, Threads, X, Reddit and more.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
30% - Manage strategy and deliver growth as well as analytics/insights for PEOPLE's social video accounts.
30% - Personnel management, staffing of live events, and coverage plans for tentpoles, exclusives along with breaking news situations
20% - Assign, review and approve social video drafts
10% - Collaborate with marketing and sales with execution of sold campaigns and opportunities for partnerships
10% - Brainstorm signature video franchises and concepts that help PEOPLE attract new followers and secure routine wins
The Role's Minimum Qualifications and Job Requirements:

Education:
BA or BS and/or equivalent experience.

Experience:
3-5 years of working in an editor or producer capacity for digital media or social.
Specific Knowledge, Skills, Certifications and Abilities:
• Strong knowledge of entertainment, pop culture, and the PEOPLE brand
• Expertise with generating revenue through social and social video
• Experienced with building and presenting social analytics and reporting/insights
• An idea generator who can think of new, fresh social and video ideas
• Must be proficient in Adobe Premiere, Photoshop, social media and video scripting
• Must have experience creating and uploading TikTok videos and Instagram Reels
• Must have a love for digital video and an eye on trends in the industry
• Must be able to communicate effectively - verbally, in writing, and in person
• Must work well with team members in a creative, collaborative, fast-paced environment
• Must be highly organized with excellent follow-through
• Staff management experience is required
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

Pay Range
Salary: New York: $87,000 - $104,000.00

Jobcode: Reference SBJ-4ky7qy-216-73-216-170-42 in your application.