Paid Media Analyst

Job Description

Job Title
Paid Media Analyst

I. Job Summary | Major goals

Dotdash Meredith, the largest digital publisher in America, is seeking a Paid Media Analyst to join the Paid Media team. The Paid Media team supports Dotdash Meredith's digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue.

The Paid Media Analyst is tasked with managing reporting, insights, and budgets for cross-channel networks, including Search, Social and Native advertising platforms. The successful candidate is well-versed in day-to-day budget management, understands how to measure engagement, assess audience quality and provide insights into buying tactics to maximize performance while maintaining cost efficiencies.

II. Essential Job Functions|Accountabilities, Actions and Expected Measurable Results
• Manage budgets for all campaigns across all networks in order to maintain margin thresholds
• Regularly analyze keyword data for Health & Finance verticals while identifying new opportunities and executing on performance improvements
• Work closely with Revenue Operations to optimize towards benchmark KPIs
• Provide regular updates to the Paid Media team, highlighting which optimizations have been found and execute accordingly
• Monitor accruals and communicate any revenue risk to appropriate teams
• Assist on reporting, expense forecasting, and dashboard builds to improve visibility for senior leadership

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education: Bachelor's degree preferred

Experience:
• 2+ years of professional experience in an analytics capacity within digital advertising, media, marketing, or ad tech
• 1+ years executing SEM, Social, Native and Display advertising campaigns
• Proven quantitative analytical abilities
• High proficiency in Excel
• Experience with analytics & BI platforms
• Strong communication and presentation skills, with a knack for distilling complex data to draw and surface concise, actionable insights
• Motivated self-starter with a collaborative and entrepreneurial spirit
• Thrive in a fast-paced environment, with multiple demands and shifting priorities
• Experience in Pharmaceutical advertising preferred

5-10% Travel Required (Approximate):N/A

Pay Range
Salary: $76000 - $95000

Jobcode: Reference SBJ-r0ox0m-216-73-217-10-42 in your application.