Director, Social Media Production, People

Job Description

Job Title
Director, Social Media Production, PEOPLE

I. Job Summary | Major goals and objectives.

PEOPLE Digital is hiring a Director, Social Media Production, with a focus on TikTok and Snapchat. This role will lead creative strategies for programming and curation on the platforms, build our audience and video views, and collaborate with sales to grow revenue. This person will work closely with the newsroom, video team, marketing/sales, PR and the rest of the social org. News judgment, video editing skills, creative thinking and understanding of social media strategies and industry trends are essential. We're seeking someone who is able to generate viral wins for the brand and harness PEOPLE's loyal audience while attracting new followers. The Director will also manage the rest of the TikTok and Snapchat editors and producers. You should be a team player with excellent communication skills and a passion for entertainment, pop culture and using trends to suggest innovative opportunities for PEOPLE on multiple platforms.

II. Essential Job Functions
• Manage strategy and deliver growth as well as analytics/insights for PEOPLE's TikTok and Snapchat accounts.
• Personnel management, staffing of live events, and coverage plans for tentpoles, exclusives along with breaking news situations
• Collaboration with marketing and sales with execution of sold campaigns and opportunities for partnerships
• Brainstorming signature franchises and concepts for TikTok and Snapchat that help PEOPLE attract new followers and secure routine wins
• Collaborate with the rest of the social and video teams, to maximize and amplify assets
• Attend PEOPLE shoots, awards shows and other red carpet events to capture social-first video content

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

BA or BS

Experience:

5-7+ years of working in an editor or producer capacity for digital media or social.

Specific Knowledge, Skills and Abilities:
• Strong knowledge of entertainment, pop culture, and the PEOPLE brand
• Expertise with generating revenue through social and social video
• Experienced with building and presenting social analytics and reporting/insights
• An idea generator who can think of new, fresh social and video ideas
• Must have knowledge of Adobe Premiere, Photoshop, social media and video scripting
• Must have experience creating and uploading TikTok videos
• Must have a love for digital video and an eye on trends in the industry
• Must be able to communicate effectively - verbally, in writing, and in person
• Ability to work well with team members in a creative, collaborative, fast-paced environment
• Must be highly organized with excellent follow-through
• Staff management experience is a plus

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $87,500 - $125,000

Jobcode: Reference SBJ-rn13q5-3-145-156-46-42 in your application.