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Full Time Job

Sr. Programmatic Account Strategist

Dotdash Meredith

New York, NY 05-01-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Job Title
Sr. Programmatic Account Strategist

The Sr. Account Strategist for Programmatic acts as an internal sales representative responsible for the conceiving and managing of programmatic marketing initiatives as well as organizing support of all related programs and associated revenue pre- and post-sale. This includes media plan/deal description creation, working with the programmatic operation team on campaign implementation, reviewing and disseminating reporting for clients and internal action items, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues. In this role, you will use your experience working in the programmatic space to optimize your impact and serve as a trusted internal partner working on two of our most demanding verticals - Health & Finance. This position will also work closely with the Programmatic Operations and Programmatic Sales team.

I. Essential Job Functions

Accountabilities, Actions and Expected Measurable Results
• Media plan/deal description creation in line with strategic marketing goals.
• PMP and Programmatic Guaranteed success; Maximize campaign performance and company revenue by working with Programmatic Operations Analyst to prepare reports, analyze data (performance and delivery), leverage programmatic expertise to prepare recommendations, and initiate tactical optimizations to further increase success rate and renew/grow current business.
• Live campaign client communication and upselling (among other things, regarding deal management, optimization and enhancement opportunities)
• Take a leadership role to coordinate efforts between other cross-functional teams as necessary (implementation of new products and custom elements). Position interfaces with Sales, Marketing, Research, Finance and Creative departments. Internal coordination with both direct sales pods and other teams.
• Work with the Programmatic Operations team to launch, monitor, optimize, and report on live campaigns
• Reduce account attrition by ensuring program goals are met and exceeded.
• Account strategy and execution (in concert with the Sales Team)

II. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education: Bachelor's Degree preferred or equivalent work experience

Experience: 2-5 years of experience in client-facing programmatic media services role, such as media buying/strategy, digital sales, or programmatic strategy.

Specific Knowledge, Skills and Abilities:
• Prior Digital and or AdTech (Programmatic) work experience required.
• Excellent communication skills
• Strong process management and analytical skills, making it easy to juggle multiple client needs and projects.
• Creative problem solver, with proven ability to reason through large ambiguous problems.
• Can quickly master nuances of a complex industry with many moving pieces and constant change.
• An engaged team player with strong interpersonal skills who knows how to achieve results for the company and clients.
• Experience working with high growth clients. Proven success building relationships with and influencing the perspective of decision makers.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $70,000 - $100,000

Jobcode: Reference SBJ-rv602w-3-215-186-30-42 in your application.

Salary Details
Salary Range: $70,000 to $100,000 Per Year ($ USD)
Company Profile
Dotdash Meredith

Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.