Director, Programmatic Sales

Job Description

Job Title
Director, Programmatic Sales

As an Account Director on the Programmatic Sales team, this person will be responsible for selling premium programmatic (PMP/PG) sales across Dotdash Meredith Digital, including: (i) selling programmatic offerings to advertising clients (and, as appropriate, agency trading desks and demand-side platforms) either as programmatic-only or hybrid deals; (ii) cultivating successful, renewable and high-growth premium programmatic sales relationships with major US advertisers and the agencies that represent them; (iii) working with marketing to create premium programmatic sales collateral; (iv) working with internal stakeholders to develop post-campaign reports containing insights and analytics that reflect the value of Dotdash Meredith Digital programmatic offering; (v) driving top-line premium programmatic revenue growth.

The role will combine programmatic sales and market positioning acumen with an understanding of the technical, execution-oriented, and market-driven considerations of premium programmatic media transactions.

Responsibilities:
• Lead premium programmatic sales efforts (PMP/PG), working with a cross-functional team of company stakeholders (Client service managers, Direct IO Sales, Ad Operations, Marketing, Revenue Operations, etc.) to drive overall programmatic revenue growth for Dotdash Meredith Digital.
• Manage and scale Dotdash Meredith Digital's premium programmatic sales efforts across account list, selling and fulfilling premium programmatic solutions to clients, agencies, trading desks and DSPs -- and sourcing demand
• Maximize the revenue generated from premium programmatic channels across all screens and media types: desktop, mobile and video
• Build, maintain and manage relationships with clients, agencies, DSPs and all other relevant demand sources
• Leverage a highly consultative approach designed to ensure that clients and agencies receive the highest level of customer support
• Structure ''always on'' or evergreen programmatic (upfront) deals, as well as exclusive / private exchange deals for select buyers
• Structure Programmatic Guaranteed deals that fit buyers needs
• Solicit feedback from the demand side and bring back to management to identify feature improvements for product team
• Serve as an expert on key programmatic business trends, new technologies and best practices. Be the expert in packaging and selling programmatic inventory.
• Support direct sales team in structuring and selling successful hybrid (sponsorship and programmatic) deals
• Work with Marketing to create sales collateral (including analytical insights) and post-campaign reports detailing achievement of campaign results and communicating the value of Meredith Digital's premium programmatic offering

Requirements:
• BS/BA Degree, with advanced quantitative or business degree preferred
• 4+ years of digital media/cross-platform sales or buying experience (with 1+ years of digital experience in programmatic ad sales, revenue operations and/or business development)
• Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.), and strong relationships within the space, with emphasis on ATD, DSP and agency relationships.
• Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions.
• Excellent communication and presentation skills: ability to solution sell and to communicate complex technical features in simple terms.
• Entrepreneurial self-starter with ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment.
• Experience working with Google/GAM
• Experience working with DSPs, SSPs, DMPs and both open auction bidding, private marketplace platforms, programmatic guaranteed platforms
• Experience with data and targeting
• Excellent analytical and quantitative abilities
• Strong financial skills and negotiation skills
• Willing to travel to see clients

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $105,000 - $150,000

Jobcode: Reference SBJ-rov0p4-18-216-239-46-42 in your application.