Job Description
Job Title
Associate Account Strategist, Programmatic
About the Position:
Dotdash Meredith is looking for an Associate Account Strategist for our Programmatic Team. Reporting to the Associate Director, Account Strategy and working closely with the Executive Director, you will play an integral role in bringing our client's campaigns to life and ensuring that we meet and exceed their goals. With your critical thinking, tenacity and analytical skills, you will partner with sales, marketing and ad operations pre-to-post-sale to ensure our PG & PMP advertising campaigns exceed performance goals. You will leverage your strong communication skills to collaborate with internal teams and clients to bring campaigns to life. You are a growth-oriented, positive self-starter that proactively uncovers ways we can improve our ad offerings and the service we provide clients. You are self-motivated and look for proactive ways to provide the best possible client service to ultimately grow our partnerships.
Hybrid 3x a week- New York, NY
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Position's Contributions
• Collaborate with other members of the Account Strategy team and internal stakeholders to drive growth with existing accounts
• Navigate the proposal workflow efficiently and understand our product offerings
• Make recommendations based on client KPIs and put together thoughtful, accurate and timely media plans for all budget levels
• Forecast available ad inventory for proposals and evaluate inventory when proposals are closed in Google Ad Manager
• Complete Dotdash Meredith and client media plan templates and spec sheets
• Ensure campaigns are set up for success through flawless implementation in our order management system
• Ensure that the client's strategy is communicated, understood and works across all teams to execute against client KPIs
• Compile campaign reporting and metrics, fully owning campaign trackers
• Work with Ad Operations to ensure clients' ads are trafficked, monitored, and optimize
• Reconcile billing and campaign delivery on a monthly basis with internal and external teams
• Provide support for other Account Strategy team members as requested, helping to flawlessly execute campaigns for advertisers and agencies to drive revenue and diligently monitoring campaign delivery and performance
• Provide performance reporting, wrap reports and identify incremental opportunities to help us win larger deals
• Be a go-to resource for ad ops counterparts, collaborating to troubleshoot common delivery and performance issues
• Proactively keep management, the sales team and clients advised of statuses on all components of current projects and campaigns
The Role's Minimum Qualifications:
Education: Bachelor's degree preferred
Experience:
• 1-3 years of experience at a publisher or advertising agency
• Demonstrated success at working with cross-functional teams in a fast-paced environment
Specific Knowledge, Skills and Abilities:
• Knowledge of Google Ad Manager, Google Analytics, Google Campaign Manager preferred
• Knowledge of programmatic buying and execution a plus
• Exceptional organizational and prioritization skills with commitment to detail
• Motivated problem solver who will proactively troubleshoot and create solutions
• Skilled at identifying larger trends from your data analysis and developing actionable insights
• Strong communicator and relationship builder who has a constant focus on customer success
• Intermediate Excel skills
• Driven to make things happen while always acting with integrity and respect for others
%Travel Required: 0%
•
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
Pay Range
Salary: Chicago: $62,500.00 - $75,000.00
Jobcode: Reference SBJ-qkkq1z-216-73-216-71-42 in your application.