VP, Marketing, TV

Job Description

We are seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of WLS-TV, this executive will manage the station's brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions, and influencer marketing.

What Will You Do:
• Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.
• Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.
• Oversee the creative development and production of live event, original series and select short-form programming.
• Manage the station's off-channel media budget and media buying agency.
• Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally impactful content and touch points for our audiences

Required Qualifications and Skills:
• A demonstrated track record of managing the creative expression of a media brand on and off-air.
• Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.
• A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.
• Experience supervising the development and production of live event and series programming.
• Excellent management skills and an ability to inspire a creative, positive, supportive, and encouraging work environment.

Preferred Qualifications:
• Experience working in the marketing and/or programming department at a local broadcast station.
• Experience producing original content that integrates sponsors and advertisers.

Additional Information:
• This role is considered on-site, which means the employee will work from a Company designated location on an ongoing basis.
• Reporting Location – Chicago, IL

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with WLS Television, Inc., which is part of a business we call Disney Entertainment Television.

WLS Television, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-rjoemb-3-15-34-131-42 in your application.