Digital Media Strategy and Planning Manager

Job Description

THE ROLE
The Digital Media Strategy & Planning Manager I will lead the planning, execution, and optimization of paid digital media campaigns for live entertainment events, covering sports, concerts, and theatre. This role is responsible for translating business goals into effective data-driven media strategies, managing external partners and internal stakeholders, and maintaining a deep understanding of digital media platforms to champion success in growing ticket sales.
WHAT THIS ROLE WILL DO
Media Strategy, Planning & Execution
• Develop and presents full-funnel, data-driven media strategies aligned with event goals and audience insights
• Oversee campaign execution across platforms, ensuring delivery, pacing, and performance are aligned to KPIs
• Lead reporting strategy and works closely with analytics teams to generate insights and recommendations
• Evaluate media performance, implements optimizations, and informs broader strategic direction
• Communicate media performance and strategic recommendations clearly and persuasively
Cross-Functional Collaboration
• Work cross-functionally with Marketing, Analytics, and Media Channel teams to ensure alignment on strategy and execution
• Partner with stakeholders to create cohesive campaigns across paid, earned, and owned channels
• Actively contribute to strategic planning sessions and provides thought leadership
Industry & Business Insight
• Tracks platform changes and industry trends to proactively surface innovations
• Understands business priorities across clients, categories, and lifecycles to apply that knowledge to media planning
• Provides competitive insights and thought leadership to internal stakeholders and clients
WHAT THIS PERSON WILL BRING
• Bachelor's degree in Marketing, Advertising, Business, or related field
• 4+ years of experience in digital paid media
• Moderate to deep experience with at least on major media platform or tool, such as:
• Ad Serving: Campaign Manager 360
• Search: Google Ads
• Social: Meta Business Manager
• Programmatic: theTradeDesk or Digital Video 360
• Project Management: Asana
• Proven ability to manage campaigns end-to-end across multiple digital platforms
• Strong Excel and data analysis skills
• Excellent communication, presentation, and client management abilities
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

#LI-GV1
#LI-HybridChicago, IL
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The expected compensation for this position is:
$62,000.00 USD - $78,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-ve10wj-216-73-216-50-42 in your application.