Senior Media Planning Specialist

Job Description

Overview:
We are looking for a Senior Media Planning Specialist to lead integrated media strategy and execution across TV, OOH, and Digital channels. This role plays a critical part in brand growth and content marketing through data-driven media planning, performance optimization, and close collaboration with global and local stakeholders.

Responsibilities:
1.Media Strategy & Planning
• Own end-to-end integrated media strategies aligned with brand & content marketing objectives and target audiences
• Design strategic media mixes across TV, OOH, and Digital channels
• Lead budget allocation, pacing, and optimization to maximize media ROI
​2. Campaign Execution
• Plan, launch, and manage full-funnel media campaigns across all channels
• Partner closely with media agencies and key platforms including TV, OOH, and major digital platforms (Naver, Kakao, Google, Meta, etc.)
• Explore growth opportunities through new channels, beta programs, and emerging media solutions
3. Performance Management & Operations
• Oversee daily paid media performance and optimization
• Monitor campaign delivery and ensure operational excellence
• Manage post-campaign billing and reconciliation processes
4. Measurement, Insights & Reporting
• Analyze campaign performance against KPIs and business objectives
• Translate data into actionable insights and optimization recommendations
• Present performance results and strategic learnings to leadership
5.Cross-Functional Collaboration
• Work closely with local Content Marketing, Studio Marketing, and Creative teams
• Ensure strategic alignment with global and regional headquarters, including tools and processes
• Manage external partners and align stakeholders toward shared goals
Minimum Qualifications
• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• Experience in the entertainment, media, or tech industry
• 5+ years of experience in media planning and buying (agency or in-house)
• Proven experience executing integrated media campaigns (TV, Digital, OOH)
• Strong analytical, reporting, and presentation skills (Excel, PowerPoint)
• Fluent communication skills in both Korean and English
• Ability to manage multiple projects in a fast-paced, dynamic environment
Preferred Qualifications
• Media platform certifications (Google Ads, Meta Blueprint, etc.)
• Hands-on experience with analytics and media tools such as Google Analytics, Adobe Analytics, DV360, The Trade Desk, and Meta Business Manager
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

Jobcode: Reference SBJ-eokok8-18-97-14-80-42 in your application.