Senior Manager, Revenue & Yield Management

Job Description

Overall Purpose of the Role

The Disney Advertising portfolio covers world leading brands within The Walt Disney Company's Media Networks segment and related IP's. This includes family favorites Disney, Pixar, Marvel, & Lucasfilm as well as general entertainment networks ABC, Star, & FX, the worldwide leader in sports, ESPN, and our iconic factual brand, National Geographic.

The Senior Manager of Revenue & Yield Management will be a critical member of the London-based EMEA Ad Sales organization. The role will partner with Advertising Sales and Operations leadership to help establish an EMEA focused RYM function responsible for forecasting, managing, and analyzing Disney's digital inventory and revenue in the UK and key regional markets. The focus of the role is to extract maximum revenue value from our flagship streaming product, Disney+, as well as additional digital assets: websites, apps, and social platforms.

While the role will contribute to our overall business planning as part of strategic and budget reviews, the primary focus will be the critical day-to-day operational support of ongoing Sales efforts. Specifically, the Sr. Manager will be responsible for forecasting sellable inventory to assist in the creation of media plans, regulating pricing, analyzing inventory usage, and reporting on key insights that drive the organization towards our revenue targets.

The successful candidate should be highly experienced in digital inventory forecasting and management, adept at turning historical content consumption data into future-facing sellable packages. They'll be able to assess inventory usage, flag potential issues and risks, and suggest changes in commercial tactics to maximize revenue potential.

This position requires someone to work from our Hammersmith offices 4 days a week.

Areas of Responsibility
• Help establish the Revenue & Yield Management function within the EMEA Ad Sales organization
• Define, protect, and manage rate cards, including policies on bulk/discounted pricing and added value rules
• Forecast sellable ad impressions at a network level and for specific inventory segments to assist Sales & Operations with the creation of media plans and adjustments to active campaigns
• Analyze data to identify ad inventory/revenue impacting insights, trends, and patterns
• Assist in the deployment of forecasting tools and systems
• Work with Product/Editorial teams to incorporate future content & product updates into impression forecasting
• Contribute to ad policies that define category/brand restrictions, content rules, age limitations, and user experience considerations (i.e. frequency capping), and factor all requirements into forecasts
• Provide expertise on how changes to targeting, flight dates, creative, frequency capping, etc. will impact available inventory and guide Sales & Ops on re-expressions for under-pacing campaigns
• Design inventory reporting to monitor, regulate, & analyze supply and usage (including detailed sell through reports)
• Generate revenue reporting and extract insights for cross-LOB stakeholders and leadership
• Ensure pricing strategy enables Sales teams to reach targets
• Track revenue spend by advertiser, category, and agency groups
• Collaborate with global teams and act as a regional center of RYM excellence for other EMEA offices
• Maintain a comprehensive understanding of TWDC's global ad offerings and strategy, and that of the industry

Areas of Accountability

Reports to Director, Business Operations for all surrounding KPI's and team objectives

Experience and Professional Qualifications Required
• Graduate level or equivalent experience
• 5+ years in the advertising sector, either publisher/agency side or in ad tech, focusing on inventory analytics and revenue management
• Highly competent in managing display and video ad inventory across websites, apps, and CTV environments, including both live and on-demand streaming
• Strong knowledge of digital ad sales strategy, process, transaction models, and ad systems/technologies
• Experience working in ad-servers (i.e. Google Ad Manager) and inventory forecasting tools (i.e. YieldEx)
• Expert level user of Microsoft Excel and comfortable working with visualization software
• Adept in financial modelling and analysis, with experience contributing to annual budgeting and long-term strategic planning
• Demonstrated experience in extracting actionable insights and developing business strategies from data
• General understanding of the digital media landscape, platforms, technologies, key players, & revenue streams
• Experience navigating the General Data Protection Regulation and similar advertising privacy requirements
• Strong network of contacts within ad sales, technology, and operations industries
• History of working with global stakeholders
• Proven success of collaboration, building consensus, and managing/delivering complex projects
• Team management background is a plus
• Comfortable representing company in external meetings and events
• Media or entertainment brand experience is beneficial, as is familiarity with processes and policies of a multinational corporation

Skills Required
• Highly motivated and driven problem solver
• Great attention to detail, organizational skills, and ability to effectively prioritize and balance multiple projects
• Analytical; able to review, assess, and strategize based on the results
• Able to step back and look at scenarios at a macro level, solving the immediate challenge and providing long-term solutions
• Expert on defining/evolving processes and empowering operational teams for success
• Natural relationship manager, understanding how to balance the company's needs with that of a partner
• Motivated to lead by example and hold others accountable to high standards
• Comfortable working independently or collaborating with reports, peers, and senior executives
• Revenue-minded, but not at the expense of our people, our guests, or the user experience
• Excellent communicator with good presentation skills, able to speak on behalf of the business
• Ability to navigate the digital advertising industry and maintain relationships with publishers, broadcasters, agencies, advertisers, and tech vendors
• In-depth understanding of digital media and the advertising industry, particularly video and within EMEA
• IT savvy across core business applications and remote working tools (Outlook, Excel, PowerPoint, Slack, Zoom)

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Media & Entertainment Distribution.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rn73e5-18-191-89-16-42 in your application.