Senior Manager, Lifecycle Marketing

Job Description

Senior Manager, Lifecycle Marketing (Hulu)

We are currently seeking a strategic and data-driven Senior Manager of Lifecycle Marketing to lead customer engagement and retention initiatives for Hulu. You'll develop and execute high-impact multi-channel Lifecycle campaigns and programs that drive subscriber growth, reduce churn, and increase engagement across our Hulu audience.

Responsibilities
Lifecycle Strategy:
• Own the end-to-end customer journey from onboarding to retention and win-back.
• Develop lifecycle strategies tailored to viewer behavior, content preferences, and subscription tiers.
• Proactively identify new opportunities based on business and consumer trends as well as industry best practices.
Campaign Management:
• Design campaigns across email and push to promote new releases, personalized recommendations, and exclusive content.
• Partner with other Hulu Marketing teams to scale Lifecycle campaigns and insights across channels (e.g. Performance, Social, Devices).
• Partner with content, product, and data teams to align messaging with content drops, seasonal trends, and user engagement patterns.
Churn Reduction & Retention:
• Build predictive models and trigger-based campaigns to proactively address churn risk.
• Test incentives, messaging, and timing to improve subscriber stickiness.
• Track and proactively address key churn moments (e.g. season finales, price increases).
Analytics & Optimization:
• Partner with Finance and Business Strategy to inform our Engagement & Retention forecasts and manage performance to hit annual targets.
• Define KPIs such as Hours, Visits, actives.
• Use tools like Tableau and Excel to analyze performance and iterate on strategy.
Team Leadership:
• Manage a small team of lifecycle marketers and collaborate with creative, product, and engineering teams.
Required Qualifications
• 7+ years in Lifecycle marketing, or related field.
• At least 2 years in streaming, media, or subscription-based businesses.
• Deep understanding of audience segmentation, behavioral targeting, and personalization.
• Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
• This role requires employees to be onsite four days a week, currently out of our Santa Monica, CA location, with a planned office move to our Burbank, CA location in 2026.
Preferred Qualifications
• Experience developing executive level presentations.
• Project management experience.
• Understanding of content consumption behavior.
• Passion for entertainment.
• Bachelor's degree in Marketing, Communications, or related field.
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The hiring range for this position in Santa Monica, CA is $137,200 to $183,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-xkk511-216-73-216-71-42 in your application.