Programmatic Media Coordinator

Job Description

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities and Duties of the Role:
• Learn and assist in applying Disney Streaming Services' display, video, and audio strategies to drive subscriber acquisition, conversion & efficiency
• Own various essential tasks including budget management and reconciliation, media ad trafficking, tracking, and reporting
• Support team in the development and evaluation of publisher RFPs, while effectively utilizing media research tools and resources to create strong media plan recommendations
• Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc. from the beginning through the end of the campaign lifecycle
• Executes Quality Assurance (QA) of ad tracking functionality and creative units to identify and solve any issues
• Track partner performance daily to ensure campaign effectiveness, holding partners accountable for achieving KPIs
• Responsible for compiling updates on partner capabilities and offerings through vendor contact and disseminating them to the rest of the team
• Monitor trends, tools, opportunities, and applications in both the digital media ecosystem and the streaming industry, and apply knowledge accordingly
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Requirements:
• Digital Media Marketing internship experience preferred
• The ideal candidate will have some experience with direct-response campaigns
• Hands-on experience with Google Marketing Platform suite (i.e. DV360, CM, etc.) preferred
• Skilled in all Microsoft Office Products, specifically Excel
• Flexibility & ability to work in a fast-paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Preferred Requirement :
• Media agency internship experience
• Global/international media buying experience

Basic Education:
• Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising; OR equivalent professional work experience

The hiring range for this position in New York is $58,960.00 to $73,700.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

This position is with Disney Streaming Services LLC, which is part of a business we call The Walt Disney Studios.

Jobcode: Reference SBJ-d5neyz-3-148-221-111-42 in your application.