Programmatic & Media Advertising Specialist

Job Description

About the Role
At The Walt Disney Company, we believe in the power of storytelling-and in the power of connection. As our Media Advertising Sales Specialist for Disney+ Italy, you'll help shape how brands engage with audiences across our digital platforms, including Disney+, YouTube, and Meta.
This is a dynamic opportunity to support managing client relationships, drive revenue growth, and deliver innovative, cross-platform advertising solutions that bring campaigns to life in ways only Disney can. Reporting into our Digital Sales Manager, you'll be part of a collaborative, forward-thinking team that's passionate about creativity, performance, and building long-term partnerships in the Italian media landscape.
4 days in the office, with either Monday or Friday working from home. The internal job title will be Digital Sales Supervisor.
What You'll Do
• Support in driving advertising revenue across Disney+ and other media platforms, exceeding monthly and quarterly targets.
• Build and nurture multi-level relationships with media agencies and clients, with a focus on planning and buying teams.
• Proactively pitch and sell multi-platform content packages and seasonal campaign-led solutions.
• Lead the full campaign workflow .from media plan creation and presentation to post-sale reporting.
• Deep knowledge of planning in programmatic (Guaranteed, pmp…)
• Familiarity with the main Demand Side Platforms (DSPs) available on the market and have a good understanding of programmatic opportunities
• Utilise advertising technology and data to provide accurate forecasting and performance reporting to your line manager.Keep sales systems and tools (e.g., Salesforce) updated and optimized.
• Collaborate with Ad Operations, Finance, and Content Promotions teams to deliver seamless, end-to-end campaign execution.
• Organize events, roadshows, and hospitality initiatives for media agencies and clients.
• Stay informed on market trends and use insights to shape sales narratives and strategy.
What You'll Bring
• Demonstrable experience in media sales, ideally within a major broadcaster or media owner.
• Deep understanding of the digital ecosystem, including VOD, BVOD, SVOD, and Connected TV.
• Knowledge of planning models such as Direct IO, Programmatic Guaranteed, and PMP.
• Proven success in supporting the management of agency/client portfolios and growing investment.
• Strong communication and presentation skills in both Italian and English.
• Advanced proficiency in PowerPoint, Excel, Salesforce, and media analytics tools.
• Familiarity with Brand Lift studies, Nielsen, IAS, and DoubleVerify.
• Demonstrate a proactive, solution-oriented approach.
• Strong organizational and analytical capabilities.
• Collaborative spirit with the ability to work across departments.
Equality and Inclusion
We are committed to creating a workplace where everyone feels respected, supported, and empowered to be their authentic selves. We welcome applications from all backgrounds and celebrate the diversity of our people, our stories, and our audiences.
Disability Accommodation
If you have a disability or additional need that requires accommodation during the recruitment process, please let us know. We are happy to provide support to ensure a fair and inclusive experience for all candidates.

This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).

Jobcode: Reference SBJ-5bkyo7-216-73-216-143-42 in your application.