Product Marketing Manager

Job Description

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of outstanding originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios.

The Disney Bundle offers consumers the best value in streaming, with plans featuring Disney+, Hulu, and ESPN+ together for a discounted price. We are looking for a highly motivated and diligent Product Marketing Manager to join our team, focusing on business insights, metrics, reporting, and strategic analysis for the Disney Bundle.

Responsibilities:

1.Business Insights and Analysis:
• Collect, analyze, and interpret data to provide actionable insights related to the Disney Bundle's performance, audience behavior, and market trends.
• Identify opportunities for growth, optimization, and product improvement based on data-driven findings.
• Lead our cross-functional primary research workstream, helping to drive our research calendar, plan and prioritize formal readouts, and maintain an active hub of past insights and findings.

2.Metrics and Reporting:
• Continue to develop and maintain a robust reporting system to track key performance indicators (KPIs), communicating regular reports to partners at both working team and senior levels across the broader organization.
• Ensure accurate and timely reporting of marketing initiatives, subscriber metrics, and revenue analysis.

3.Strategic Planning:
• Collaborate with cross-functional teams to contribute to the development and execution of marketing strategies and campaigns.
• Support market research and competitive analysis to advise strategic decision-making and positioning within the streaming entertainment space.

4.Cross-functional Collaboration:
• Work closely with data, product, marketing, finance, and other key partner teams to pull forward data that supports and builds alignment across strategic priorities and near-term goals.
• Support product launches and updates through effective communication and coordination across teams.

5.Process Improvement:
• Continuously improve processes related to business insights, reporting, and data analysis to improve efficiency and accuracy in decision-making.

Qualifications:
• Bachelor's degree in business, marketing, statistics, economics, or a related field or equivalent work experience
• Validated experience directly in the entertainment industry or in an analytical or strategic role in a driven environment.
• Proven track record to work with data, numbers, and analytical tools, including working proficiency in Excel / Google Sheets.
• Extensive experience with visual storytelling in Google Slides – ability to quickly build new slides and translate complicated ideas into easily digestible visuals
• Ability to support crafting presentations for senior executive audiences – telling a compelling story
• Some experience with data visualization and analytics platforms (e.g., Tableau, Google Analytics) preferred.
• Knowledge of and interest in the streaming entertainment space, including trends and new technologies.
• Excellent communication and presentation skills, with the ability to convey sophisticated insights in a clear and compelling manner.

Preferred Qualifications:
• Master's degree in a related field

The hiring range for this position in New York, NY is $106,764 to $144,220 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

This position is with Disney Streaming Services LLC, which is part of a business we call The Walt Disney Studios.

Jobcode: Reference SBJ-r0jyq1-3-16-206-12-42 in your application.