Full Time Job

Paid Media Manager - Domestic / International

Disney

New York, NY 04-23-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Location: NYC (but remote until TBD)

Disney Streaming Services is a leading technology services and video streaming company owned by The Walt Disney Company, MLB Advanced Media and the National Hockey League. Disney Streaming Services is passionate about the high-quality experiences and monetization results we deliver for our customers, their audiences and our fans. By driving technological innovations, Disney Streaming Services aspires to become the leading distributor of direct-to-consumer live entertainment and the premier provider of video streaming solutions globally.

The Customer Acquisition team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns for Paid Social, Paid Search and/or Programmatic. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skill set to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities:
• Be assigned and responsible for paid media expertise within a specific region (APAC, LATAM, EMEA, US/CA)
• Partner with country leads & their leadership teams on strategic paid media initiatives with a focus on acquisition paid media planning
• Work with regional teams on budget planning, forecasting, and monitoring of country specific goals
• Work with paid media team members to collect performance information, strategic recommendations, and provide a cross-channel viewpoint
• Support paid media planning and cross-channel strategies to drive subscriber acquisition & efficiency
• Coordinate regional teams to support full funnel paid media approach
• Connect business planning and media implications to unlock growth and new opportunities
• Work closely with regional market teams on region specific challenges & have strong knowledge base of region (holidays, local media platforms, etc.)
• Develop innovative solutions by spotting client business growth opportunities and design presentations to articulate the story in an impactful manner
• Develop regular cadence regional specific business reviews highlighting key learnings and performance, educate, & present to leadership teams
• Ensure country level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)
• Coordinate with key media partners to develop regular business reviews with regional teams
• Monitor goals and delivery from paid media efforts at a country level
• Identify, prioritize, and articulate paid media campaigns and initiatives
• Contribute to strategy, paid media optimizations, audience targeting, and messaging
• Articulate and educate on paid media optimizations for improved acquisition performance
• Recommend new paid media tactics, concepts, partners, and approaches to inform broader marketing strategy
• Develop presentations & present to regional teams showcasing cross-channel performance

Basic Qualifications:
• 4-6 years cross-channel paid media experience including a combination of performance marketing planning for Paid Social, Paid Search and/or Programmatic
• Previous hands-on keyboard experience working in at least two of these three media channels - Paid Social, Paid Search and/or Programmatic
• Expertise with major search engines: Google, Microsoft, Apple
• Expertise with DoubleClick (i.e. CM, DV360, SA360)
• Deep knowledge of programmatic ad buying within multiple DSPs (i.e. Verizon, Trade Desk, etc.)
• Deep knowledge of established & emerging social platforms (i.e. Facebook, Twitter, Snapchat, Pinterest, Tik Tok, Reddit, etc.)
• Experience with 3rd party social campaign management platform (i.e. Sprinklr, 4C)
• Experience with 3rd party digital platforms (i.e. Prisma)
• Experience with paid search tools (i.e. Search Monitor)
• Experience with brand safety platforms (i.e. IAS, DV)
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-platform optimization techniques
• Must have experience with direct response campaigns
• Highly skilled in all Microsoft Office Products
• Highly quantitative with the ability to make data driven decisions resulting in tangible improvements in performance
• Excellent PowerPoint deck building skills & presentation skills
• Deep knowledge of a specific region (EMEA, APAC, LATAM, US/CA)
• Speak language/languages of region of interest
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Comfortable working in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property
• Sense of humor and desire to have fun!

Jobcode: Reference SBJ-d88516-3-238-98-214-42 in your application.

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Company Profile
Disney

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.