Multiplatform Audience Research Analyst

Job Description

The Ad Sales Audience Research team works within the DMED Ad Sales group to compile and analyze insights to support the ad sales team's efforts. The department supports the entire Disney media portfolio including ABC, Disney+,ESPN, Freeform, FX, NatGeo and Hulu across all platforms. This is a unique opportunity to develop insights across an array of areas including Broadcast, Cable, Sports, Kids and Digital.

Job Summary:

Disney's Advertising Sales Research team is seeking talented people to help report on the state of media and guide the advertising industry into the future. We create amazing experiences that celebrate the best of entertainment and technology. As the Ad Sales Research Analyst you will use your knowledge of syndicated research tools, media math and analytical skills to tell the stories from Disney brands (Hulu, Disney+, ABC, ESPN, FX, Freeform, National Geographic and more). If you're the kind of person who obsesses over details, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, Disney Ad Sales Research may be the place for you.

Responsibilities and Duties of the Role:
• Leverage proprietary and syndicated tools to create and present analyses for internal and external clients that tell the Disney story to the marketplace and advertising clients.
• Support the advertising team with research and analytics, including but not limited to audience data, marketplace research and industry awareness.
• Assess Disney brands (Hulu, Disney+, ABC, ESPN, FX, Freeform, National Geographic and more) relative to other media properties and develop actionable insights to help tell the story that best positions the Disney multiplatform portfolio.
• Create and report on custom media targets based on media briefs and RFPs; Help account executives in their pre-sale efforts.
• Work collaboratively across the Ad Sales organization to create marketing collateral and campaign proposals, providing the necessary research to support and sell through advertising solutions
• Work with vendors to measure advertiser campaign performance, providing insights and actionable recommendations.
• Consult with sales and advertiser clients to provide them the context to help optimize Disney media plans and buys.

Required Education, Experience/Skills/Training:
• 2+ years of media experience at a fast-paced web publisher, media agency or TV Network
• Proficient with syndicated media research and analytics tools: Nielsen Media Research (NPower, NNTV) Comscore VideoMetrix, MRI, Tableau.
• Proficient in Microsoft Excel and PowerPoint
• Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
• Knowledge of the media landscape and preferably the digital media landscape
• Ability to communicate at all levels both verbally and in writing
• Team player with the ability to take on different assignments/projects in a timely manner
• Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
• Good communication and writing skills, and attention to detail
• Ability to work independently and problem solve as well as effectively collaborate with various teams
• Bachelor of Arts/Sciences in Social Sciences, Communications, Mathematics or another related field

#DisneyAdvertising

The hiring range for this position in New York is $71,500.00 - $98,200.00 per year, and for Santa Monica is $70,000.00 - $93,800.00 . The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Advertising:

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Advertising.

Jobcode: Reference SBJ-re0497-3-139-82-23-42 in your application.