Marketing Coordinator - Growth Marketing

Job Description

The Disney Marketing Coordinator will assist the The Disney Bundle product marketing team with marketing campaign development and deployment. They will help drive the development, creation, delivery, and management of marketing materials across a range of paid, earned, and owned marketing channels. Successful candidates will be able to manage complex timelines and business priorities to ensure on-time and flawless execution of various creative placements, formats, and platforms. They will also be required to successfully navigate and coordinate across multiple cross-functional stakeholders to ensure holistic alignment on said marketing materials.

Responsibilities:
• Translate strategic business objectives into clear and actionable campaign briefs, including key messages, target audience definition, and campaign KPIs
• Interface with Disney Streaming Services and broader Walt Disney Company creative teams to request, track, and ensure on time delivery of market-ready creative assets
• Ensure DSS-developed creative adheres to The Disney Bundle brand style guide, and is appropriately cleared for any 3rd party use cases
• Partner cross-functionally with teams across the Walt Disney Company including brand, studio, synergy, and partner marketing to stay informed of broader company priorities that may have important impact on The Disney Bundle.
• Collaborate with Lifecycle marketing teams as needed to ensure brand consistency across consumer engagement & retention touchpoints
• Support Sr. Manager with the build-out, maintenance, and evolution of an iterative performance media learning agenda
• Work closely with Product Management & Marketing to support new product launches, updated product features, and understanding of consumer flows that impact The Disney Bundle and its subscribers
• Coordinate campaign kickoffs and creative asset reviews with marketing leadership, business unit stakeholders, and creative leadership
• Assist with reporting as needed, including compiling in-market creative executions, competitive landscape creative, and asset performance across marketing channels

Basic Qualifications:
• 1 or more years of marketing/partner marketing experience
• Comfort with Excel and experience with digital reporting tools
• Understanding of the OTT universe and subscription ecosystem is a plus
• Self-starter, highly motivated, positive demeanor, excellent communicator, adaptable and able to thrive in a fast-paced environment
• Highly organized project management skills
• Extremely effective communicator, presenter, influencer
• College degree required

Required Education
• College degree required

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d98624-3-145-59-187-42 in your application.