Lifecycle Marketing Manager

Job Description

The Walt Disney Company launched Disney+, a Disney-branded streaming service, in 2019 featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world. The Disney+ service serves as the exclusive home for viewing original movies, series, short-form, and more, along with a vibrant catalog that spans classic Disney Animation to the most recent movie releases. We're looking for talented leaders with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking and experimentation. Being part of a driven and enthusiastic team on a growing product, you will get to make a direct material impact on the future of Disney+.

We are seeking an enthusiastic member to join the Lifecycle Marketing team, focused on Disney+. The team is results-driven, data-informed and thoughtful. Members of the team identify opportunities and build and optimize programs across the subscriber lifecycle. The ideal candidate for this position works well cross-functionally, has a strong analytical mind-set, is a thought leader for developing new, innovative, results-driven engagement and retention programs, and operates with integrity. In this role you will support the planning, execution and optimization of multi-channel engagement and retention marketing campaigns.

Responsibilities:
• Develop and execute customer marketing programs across email, push, and in-product channels that align with business goals to engage and retain subscribers.
• Work cross-functionally with teams including creative, business development, legal, marketing operations, product, data and engineering to deliver personalized & impactful campaigns.
• Develop and implement segmentation strategies, making decisions supported by data to ensure we're targeting the right users at the right time.
• Implement rigorous testing roadmap & strategy to continually optimize these programs, including identifying opportunities for A/B testing.
• Monitor existing campaigns and review results & data sets to discover new opportunities.
• Report on your campaign and testing efforts, assessing results against relevant KPIs/goal while sizing opportunities to scale winning strategies.
• Communicate learnings to management through presentations and written communications that effectively quantify results and return on effort.

Qualifications:
• 3+ years of relevant growth, lifecycle, or subscription marketing experience with a track record for building customer-focused, multi-channel campaigns proven to increase retention and LTV.
• Solid experience designing tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions.
• Have strong ability to generate meaningful data analysis to influence action.
• Exceptional organizational skills and ability to manage accountability across multiple work streams, including project management and timeline management.
• Demonstrated success collaborating across a global organization, and partnering with colleagues who are experts in their fields.
• Results-driven, self-starter with an ownership mindset and ability to work independently.
• Demonstrated ability to articulate a vision and motivate, inspire and challenge a high-performing cross-functional team to achieve that vision.
• Strong communicator, both written and verbal.
• Experience working with CRM systems
• Flexibility & ability to work in a fast paced and dynamic environment.
• Fosters a diverse, equitable, and inclusive work environment.
• Bachelor's Degree required

Preferred Qualifications:
• 1+ years of entertainment, studio, or content marketing
• Familiarity with Salesforce Marketing Cloud and/or Braze platforms
• Fan of Disney, Marvel, Star Wars, Pixar, National Geographic, ESPN, Star, and/or Hulu

The hiring range for this position in New York is $104,280 - $130,350 per year and in California is $92,742 to $124,410 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

This position is with Disney Streaming Services LLC, which is part of a business we call The Walt Disney Studios.

Jobcode: Reference SBJ-d2k6qm-3-148-145-200-42 in your application.