Content Marketing Planning & Analytics Mgr

Job Description

Hulu is the leading premium streaming service offering live and on-
demand TV and movies, with and without commercials, both in and
outside the home. Operating at the intersection of entertainment and
technology, Hulu has a unique opportunity to be the number one
choice for TV. We captivate and connect viewers with the stories they
love, and we're looking for people who are passionate about redefining
TV through innovation, unconventional thinking, and embracing fun.
Join us and see what Hulugan life is all about.

Summary

Hulu's Marketing Planning & Analysis (MP&A) team is seeking a
Content Marketing Planning & Analytics Manager who will be an
outstanding addition. As a Manager in MP&A team, you will apply data
and analytics to tackle our biggest challenges in Content Marketing.
This will entail leading Content Marketing Analytics focused on
providing insights and strategic recommendations in support of
Content Marketing initiatives, and ensuring high business value in the
analysis you provide. You will promote the use of data and analytics as
a critical value driver and source of competitive advantage within
Marketing and across our organization. The right person for this role
has experience applying advanced analytics and insights to inform
strategy, strong attention to detail, likes to solve problems, is
intellectually curious and an innovator. If you are someone who is
analytical and passionate about data-driven decision-making, then this
is a great role for you.

What you'll do
• Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
• Produce advanced audience analyses using online and offline data using tools such as SQL, R, and/or SAS to support Content Marketing across Live, Originals and Licensed Marketing
• Conduct multivariate analysis related to acquisition, retention, and engagement to identify tactics that drive successful campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility
• Develop analyses in the areas of KPI-setting, title greenlighting and media planning using various statistical methods while working collaboratively with business partners
• Anticipate analytical needs of the Content Marketing, design diagnostic solutions and collaborate with Data teams to deliver data products and insight
• Design, develop and maintain title level reports and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on regular basis
• Develop analyses using various statistical methods (Regression, clustering, A/B testing etc.) while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting

​

What to bring
• 5+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives
• Minimum Bachelor's degree in a quantitative field (Statistics, Economics, Business etc.). Graduate degree preferred.
• Competent with data analysis and applying data to drive decision-making, specifically related to marketing effectiveness
• Experience collective, validating, and analyzing data. Must be able to manipulate data, develop visualizations, triangulate and summarize results
• Understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic
• Experience with the following tools/languages: SQL, Excel, PowerPoint, Tableau (or other BI/data viz tools)
• Experience manipulating and analyzing massive data sets
• Ability to tell a story with data both verbally and visually

Just like the best ensemble casts of our favorite shows, Hulu embraces
diversity and is an inclusive environment. We do not discriminate
based upon race, religion, color, national origin, sex (including
pregnancy, childbirth, or related medical conditions), sexual
orientation, gender, gender identity, gender expression, transgender
status, sexual stereotypes, age, status as a protected veteran, status
as an individual with a disability, genetic information, or other
applicable legally protected characteristics. We also consider qualified
applicants with criminal histories, in accordance with applicable
federal, state and local law. Hulu is committed to providing reasonable
accommodations to applicants if needed during the interview process.

The hiring range for this position in CA is $112,600.00 to $151,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Direct to Consumer:

Disney's Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company's best-in-class storytelling to fans and families everywhere.

This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.

Jobcode: Reference SBJ-rzbkz2-3-141-164-253-42 in your application.