Audience Engagement Editor

Job Description

The Disney Digital Media Group within the News Group and Networks organization of Disney Entertainment is responsible for presenting news content to audiences across all platforms, including ABCNews.com, mobile apps, major social media platforms, CTV apps and other distribution endpoints.

The Audience Engagement Editor is charged with curation of ABC News content, including sending mobile push alerts, updating the website homepage and other entry points as well as communicating with external partners to obtain featured placement for both daily and tentpole stories as well as major events.

This person will also work across all content types: text, video, graphics, and livestreams to optimize ABC News' digital and streaming content across social platforms, as well as provide editorial insights on breaking and trending stories to ensure timely coverage. Additionally, this position will help execute a growth and audience-first engagement strategy for ABC News Digital.

This successful individual should have strong editorial judgment and should be comfortable optimizing news content across platforms. In addition, this person should be comfortable working collaboratively across multiple teams as well as independently as needed. This position lives in a fast-paced, high-pressure environment where impeccable judgment is necessary. This role is based in NYC and will be on a Wed.-Sun. schedule working overnights on two of those days: Friday & Saturday.

Responsibilities:

Content programming: Utilize editorial judgment and audience insights to determine placement of content across platforms. This person will monitor real-time audience metrics and adjust programming on owned platforms accordingly for maximum impact.

Partner distribution: This role will act as a conduit for ABC News content to external partners to secure premium placement for major news events and other strategic priorities.

Event planning: Collaborate with editorial and programming teams to coordinate plans for major events, live coverage. Deliver plans to internal/external partners to inform future campaigns, programming strategy.

Growth/experimentation: Develop and identify new opportunities and strategies for growth. Create plans to test and track results.

Basic Qualifications:
• Minimum 2+ years of relevant experience in a news/digital new media audience development operation.
• Must be able to work a Wed. & Thursday 8:30AM-5:30PM onsite and overnight 8pm- 8am on both Friday & Saturday.
• Must live within a commutable distance to ABC News Studio in NYC. Role will require someone onsite Wednesday & Thursday.
• Keen understanding of the streaming ecosystem and digital distribution.
• Vast knowledge of digital media landscape, including mobile, social and CTV
• Ability to think strategically and to interpret audience trends and data
• Strong writing and editing skills required.
• Adherence to the highest standards of journalism.
• Must be available to work on short notice during breaking news situations.

Preferred Qualifications:
• Experience working at a major news organization.
• Proficient using Adobe Premiere/Photoshop

Required Education:

BA/BS from a four-year accredited college or university

The hiring range for this position in New York, NY is $64,800 to $89,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with Walt Disney Direct-to-Consumer & Intl, which is part of a business we call Disney Entertainment Television.

Walt Disney Direct-to-Consumer & Intl is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-d2m017-18-227-105-83-42 in your application.