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Full Time Job

Senior Product Manager, Lifecycle Personalization

Disney+

New York, NY 05-25-2022
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
At Disney Streaming, we are experiencing explosive growth, reaching 196M total subscriptions across our streaming product portfolio. As we continue acceleration across all our streaming services (Disney+, Hulu, ESPN+, and Star+) we are looking for a product leader that enjoys working in a dynamic, fast-paced environment and can meet opportunities and challenges head-on.

We're seeking a Senior Product Manager for Lifecycle personalization to identify new opportunities to personalize the experience for our subscribers through our messaging ecosystem and enhance our current off-service experience across our streaming services worldwide - Disney+, Hulu, ESPN+ and Star+. As a product manager of this space, you will look to personalize across, channels, messaging content, time of day, and who receives the message. In this highly impactful role, you'll be directly managing the strategy for this space and providing leadership insight to a cross-functional team of engineers, designers, data scientists, and other specialists.

With the immense growth of Disney streaming to 179M total subscribers across 80+ countries, we are faced with a complex problem where we need to effectively interact and deepen our relationship with our subscribers. We are on the mission to make sure we are engaging with our subscribers at the right time, with the right message, through the right channel.

We're looking for a leader with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking and experimentation. Being part of a driven and enthusiastic team on growing products, you will get to make a direct material impact on the future of The Walt Disney Company.

Responsibilities:
• Establish a product strategy and roadmap for the recommendation engine that powers Disney+, ESPN+, Hulu, and Star+ messaging/lifecycle experiences globally
• Experimenting with new recommendation algorithms to help drive member engagement and reduction of churn to Disney+, Hulu, ESPN+, and Star+
• Provide messaging, lifecycle and personalization domain expertise and leadership for features across various organizations and stakeholders
• Work cross-functionally with members of the product team, legal teams, data & analytics teams, customer service teams, localization teams and more, to identify requirements for new features and opportunities
• Serve as in-house expert on the complex needs of lifecycle recommendations as well as how competitor services are attempting to meet those needs
• Collaborate with our data and experimentation teams to run A/B experiments and validate hypotheses.

Basic Qualifications:
• You have 4+ years of product management experience with a proven record of successfully launching products or platforms. Product management experience with direct-to-consumer products, subscription services, and international audiences is preferred
• You have the ability to rigorously prioritize while articulating your product roadmap across business teams and geographies
• You have prior experience in a role that has given you significant exposure to messaging infrastructure, recommendations, algorithm or machine learning
• You have an understanding of statistics concepts (e.g., hypothesis testing, regression analysis), and experience with a/b testing on a large scale is a plus
• You have a demonstrated understanding of good UX and copy; You've worked with product designers and copywriters to provide actionable & valuable feedback
• Ability as a Product leader to craft a compelling vision and gain support and alignment from cross-functional partners.
• Proven record of collaboration in a multi-disciplinary environment to deliver high-quality features that improve the customers' experience and achieve business goals.
• You communicate exceptionally well - from small group discussions to large-scale presentations, and through strong product memos that help drive alignment across multiple teams

Required Education
• Education in technology or business domains.

Preferred Education
• An undergraduate degree in computer science, engineering, or related disciplines is a plus, MBA preferred

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-r0eb58-18-217-6-114-42 in your application.

Company Profile
Disney+

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.