Full Time Job

Product Marketing Operations Manager


London, United Kingdom 07-27-2022
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Marketing Operations is a cross-functional team with a focus on driving engagement and retention of streaming subscribers. It empowers our Disney+ marketing and partner teams to unleash growth velocity. By managing our marketing channels, we continuously optimise user touchpoints with growth and campaign marketers. With our partners in Product, Analytics & Insights and more - we strategically align to build systemic solutions that enable marketers to ideate and test concepts. All with a relentless focus on the best experience for our users.

As part of the Product Marketing Operations & Tech team, the Product Marketing Operations Manager is a hybrid of skill sets including: hands-on coding, test instrumentation, marketer strategy thought-partner collaboration and user advocacy - leveraging internal resources when appropriate.

In addition the role drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives for our marketers.

A successful Marketing Operations Manager is results driven, data informed and thoughtful in their approach to maximising message utilisation while balancing the needs of users and internal stakeholders using a measured collaborative approach.

• Project manage and ensure flawless execution of email, push and in-app engagement channel messages.
• Assist with building, testing and delivering lifecycle marketing campaign messages for the purpose of driving content engagement from our subscribers.
• Execute messaging optimisation and best practice adoption.
• Run split and multivariate tests, ensuring test protocols are administered to minimise bias.
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependancies.
• Track and communicate message campaigns across personalisation, dynamic content management etc.
• Implement and audit all analytical encoding to enable messaging effectiveness.
• Ensure all messages conform to GDPR and other legal or compliance regulations.

Required Skills & Experience:
• 5+ years of experience in marketing operations, product management, program management or directly relevant field and executing CRM/Lifecycle channel marketing campaigns with insights and optimisation tactics for email, push, SMS and in-app.
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers; ability to troubleshoot simple HTML errors.
• A/B and multivariate test design and execution.
• An understanding and administration of message experimentation best practices.
• Attention to detail, with an ability to identify issues and implement remedies inclusive of conveying even the most complex concepts in simplified, easy to understand and digestible terms.
• Experience supporting a globally distributed stakeholder team.
• Highly organised, self-motivated, highly methodical and a strong team player with superior communication and copywriting skills and a drive to exceed user expectations and enable partner marketing teams.
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress.
• Superior stakeholder partnership management via a consultative approach.
• Working knowledge of agile methodologies - Jira/Confluence as well as email and mobile channel best practices.
• Ability to be on-call when high priority business needs necessitate.
• Language fluency in English.

Preferred Skills & Experience:
• Experience in an operational role.
• Working knowledge of SQL.
• Template scripting (e.g. AMPscript, Liquid).
• Proficient in Salesforce Marketing Cloud, Braze and/or other lifecycle marketing platforms, ideally certified in one main platform.
• Experience in building lifecycle user journeys.
• Working knowledge of compliance requirements.
• Statistical analysis.
• Fluency in another language (e.g. German, French, Spanish and/or Italian).
• Bachelor's Degree in Marketing, IT, Computer Science or related field; or equivalent practical experience.

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category: 'Marketing-and-Digital-Media',

location: 'London, England, United Kingdom',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Streaming.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rjw17w-3-236-225-157-42 in your application.

Company Profile

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.