Event Marketing Executive

Job Description

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As the Events Marketing Executive with CNN International Commercial (CNNIC), you will play a pivotal role in planning, promoting, and executing marketing campaigns for the division's portfolio of events, primarily our new event series – Global Perspectives. This role supports brand visibility, audience engagement – working in conjunction with the Audience Development Manager, and revenue growth through strategic marketing initiatives tailored to each event's objectives.
Your Role Accountabilities...
Campaign Planning & Execution
• Develop and implement multi-channel marketing campaigns for CNNIC events
• Coordinate with internal teams (editorial, sales, design) to align messaging and timelines
• Keep to campaign budgets and report on ROI
Content & Communications
• Create compelling marketing copy for email campaigns, websites, social media, and print
• Liaise with the events production team, sales, and partners for promotional content and assets
Event Promotion & Audience Acquisition
• Work with the Event Audience Manager to identify audience segments to optimise outreach
• Drive delegate registrations and attendance through targeted marketing strategies
• Monitor and improve performance across paid and organic channels
Analytics & Reporting
• Track campaign performance using analytics tools
• Provide post-event reports and insights to inform future strategies
Stakeholder Management
• Collaborate with internal commercial teams at various levels, freelancers, and editorial
• Work with the sales teams to maintain strong relationships with sponsors and partners to support co-marketing efforts

Qualifications & Experience...
• Proven experience in marketing, ideally within events or media/publishing
• Strong understanding of digital marketing channels and tools
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines
• Proficiency in marketing automation/event platforms (e.g., Braze, Splash) and CRM tools
• Familiarity with analytics tools (e.g., Adobe Analytics)
• Creative mindset with a data-driven approach to decision-making
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-bx7506-216-73-216-189-42 in your application.