Media Planner

Job Description

Media Planner (Maternity Cover)

Responsibilities
-The complete day-to-day media planning responsibility for several high-profile UK linear channels strategically managing our Owned and Operated airtime.
-Translate the full portfolio Media Plan and monthly promotable priorities into individual channel laydowns.
-Develop promotional campaign strategies to launch, grow and sustain our content and viewership, both on our linear channels and our SVOD/AVOD service; discovery+.
-Present these promotional campaign plans to the wider business, detailing information on the expected target demographics, R&F goals, and cross promotion strategy.
-Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across variety of channels.
-Schedule promotions using IVT2 broadcasting system; being responsible for the full lifecycle of a campaign from creation to broadcast.
-Liaise with the wider Marketing Department on campaign briefs and the deliverables required.
-Work closely with the Creative/Production teams, creating promo makelists in IBMS system.
-Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed, and reacting accordingly.
-Create comprehensive and effective continuity plans that are in line with strategic priorities with an aim to drive our viewers around our schedules and wider portfolio.
-Attend all programming meetings pertaining to long term scheduling of the channel's and maintain direct communication with programming planning, presentation scheduling and on-air teams.
-Create regular post campaign analysis, working closely with Research/Insights and programming departments to evaluate ratings and audience conversion from promotional campaign, with the aim to track successes and share learnings.
-Utilise BARB viewer data to help shape future promotional activity.
-Work within a busy Media Planning team, deputise for the Media Planning Manager and assist other members of the Media Planning team as required

Requirements
• Experience in Media Planning or Scheduling in a broadcast television or media agency an advantage.

• Strong attention to detail – the work we do goes directly to air, so it's important that we're accurate.

• Computer literate – particularly Excel and PowerPoint, Google Suite also preferable

• Knowledge and previous experience of specialist software including IVT2, TechEdge and IBMS preferred.

• Strong communication skills, with the ability to lead meetings and present plans/ideas clearly and comprehensively.

• Good negotiation skills

• Experience dealing with Senior Stakeholders

• Self-motivated with a passion to challenge the status quo and look for and suggest new and innovative solutions and alternatives

• Highly motivated with the ability to work both independently and as part of a pro-active team.

• Must work well under pressure, with the flexibility to multi-task multiple projects and priorities all whilst adhering to tight timelines.

• Ability to adapt and learn new systems quickly.

• An extensive knowledge of and passion for the TV industry

Jobcode: Reference SBJ-d871o9-18-221-13-173-42 in your application.