Senior Product Manager, Data & Marketing Technology

Job Description

The CW is both a top broadcast TV network in the US and a fast-growing, ad-supported streaming service. With a network that reaches 100% of US television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW's primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and the largest CW affiliate group.

The Job:

The CW Television Network is seeking a Senior Product Manager, Data & Marketing Technology to join our digital team. This is a unique opportunity to spearhead the development of a cohesive marketing technology stack and data framework in support of CW's ambitious growth strategy.

This role will be responsible for building a data-driven ecosystem to power user acquisition & retention, and they'll establish a collection of highly-automated tools and insights to support marketing, business, and merchandising objectives. An ideal candidate will have proven experience implementing data-driven, testable B2C marketing tools, and strong understanding of the latest trends in content personalization, audience identity, and UX.

The Daily:
• Collaborate with marketing, business, research, UX/design, and merchandising teams to develop data-driven strategy, automate user retention lifecycle management, and produce actionable insights.
• Lead A/B testing initiatives to optimize the performance of marketing channels and user experience.
• Drive the evolution of the in-app experience as well as engaging new and existing users through paid and organic marketing channels, email, push, and other outreach opportunities.
• Work closely with engineering and data science teams to ensure timely delivery of product features and improvements.
• Establish and monitor key performance indicators (KPIs) to continuously improve marketing strategies.
• Coordinate with CW's media agencies to implement attribution tracking for campaign performance.
• Provide clear and effective communication regarding status, timelines, and deliverables.
• Document process, guidelines, user manuals, and specifications for stakeholders and partners.
• Lead engineering teams through integrating new products and services by writing concise requirements, organizing resources, and providing hands-on support and obstacle clearance.
• Establish quality-control processes to ensure accurate and complete data, and to streamline 3rd-party measurement certification and auditing.
• Stay updated on the latest industry trends in data-driven marketing, audience identity, content personalization, and user privacy.

The Essentials:
• Bachelor's degree preferred.
• Minimum of 8 years' experience in product management roles, particularly in data and marketing technology.
• Proven experience in implementing data-driven, testable B2C marketing tools.
• Strong leadership and people management skills, with the ability to mentor and develop team members.
• Highly organized with good attention to detail.
• Exceptional analytical skills with a focus on data-driven decision making.
• Excellent communication and interpersonal skills, capable of effectively conveying complex ideas to both technical and non-technical stakeholders.
• Experience in managing a wide array of analytics integrations and certifications.
• Passionate about problem solving and product ownership.
• Innovative, creative, resourceful and accountable
• Ability to solve problems creatively and adapt to changing business needs.
• Passionate about TV, movies, and/or sports.

The Compensation
• $150 - $175/yr commensurate with experience and skill levels.

Jobcode: Reference SBJ-r0qmvm-18-118-209-158-42 in your application.