Manager, Content Merchandising - The CW Network

Job Description

The CW is both a top broadcast TV network in the US and a fast-growing, ad-supported streaming service. With a network that reaches 100% of US television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW's primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and 25%-owned by Warner Bros. and CBS.
The Job:
As the Manager, Content Merchandising for The CW App, you will be a part of the Digital team responsible for championing a data-driven approach to content merchandising and optimization, while helping drive user engagement and discovery on and off platform and via digital promotions.
The Daily:
• Work with the Senior Director on merchandising strategies including collection curations, content optimization opportunities and guiding personalization algorithms.
• Review weekly and monthly insights to help inform decisions through analysis.
• Create, resize and publish art assets for the CW streaming platform and partner marketing platforms.
• Coordinate with Design and Marketing to receive and deliver design assets that meet UX needs.
• Create and maintain the schedule, art and copy for push notifications, in-app messages and email newsletters.
• Track performance of push/email/in-app messages engagement; analyze and generate reports for internal distribution to ensure business objectives are being met.
• Partner with Insights & Research on audience segments and future segment optimizations via personalization.
• Review title pages within the Content Management System, ensuring correct title metadata, content tagging and assigned art assets.
The Essentials:
• Minimum 1-2 years experience performing in same or similar capacity as the job duties listed above.
• Must have experience with Adobe Photoshop.
• Experience utilizing the Braze consumer engagement planform preferred.
• Knowledge of content personalization software desirable.
• Previous entertainment industry experience preferred.
• Passionate about TV, movies, and/or sports.
The Compensation
• 80k – 90K /yr commensurate with experience and skill levels.
• The CW will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

Jobcode: Reference SBJ-j657jb-18-97-14-88-42 in your application.