Marketing Director - CNN Newsource Sales

Job Description

The Team
Throughout every news cycle and on all platforms, CNN Newsource helps local news providers tell their stories. As the most widely distributed syndicated news service, CNN Newsource offers our clients breaking news content, comprehensive live coverage, daily topical packages, monetized digital video solutions and more. Our team has a truly special culture centered on helping our local news affiliates succeed in their markets. Learn more about us at cnnnewsource.com.

The Job
You'll have the opportunity to be both strategic and tactical in this B2B marketing leadership role. You'll determine the best programs, execute and measure. Areas of focus include: sales marketing, communication strategy, planning, budgeting, creative development, writing, metrics, competitive positioning, and developing direct report(s).

The Daily
• Oversee all day-to-day communications and marketing efforts for the CNN Newsource (local news affiliate business) and CNN Collection (archive footage licensing business) brands.
• Serve as the key marketing subject matter expert to a team of eight Newsource sales executives, three CNN Collection sales executives and other key stakeholders.
• Play a strategic role in the creation of new marketing programs and products to ensure consistency of voice and efficacy in driving new revenue.
• Develop and execute new lead generation programs to drive new business and build pipeline.
• Tactics used to drive leads include: paid search program, email marketing, thought leadership / content marketing, digital advertising, industry events, and more.
• Collaborate with sales executives across divisions to understand client feedback and marketing support needs.
• Support sales executives with key client renewals through use of targeted pitches, presentations, messaging and marketing campaigns.
• Own the client contact program, consisting of e-newsletters and various ad hoc communications.
• Collaborate with editorial teams to deliver key messages through social channels and editorial alerts.
• Drive event strategy and execution for key industry events, including planning, budgeting, creative strategy, booth activation and targeted client pre-and post-event communications.
• Evolve the key messages and sales collateral set as products and market conditions change.
• Write copy for new sales materials including collateral and presentations.
• Own relationships across multiple agency partners, ensuring quality delivery of campaign deliverables on time and on budget.
• Support the continued professional development of the Newsource team by planning the annual offsite meeting, lunch & learns, internal FAQs and other sales support campaigns.
• 10% travel

The Essentials
• 6+ years B2B marketing experience in roles having both a strategic and tactical focus
• Bachelor's degree required; MBA is a plus!
• Highly organized, self-motivated, works well in an unstructured and sometimes fluid environment
• Experience supporting sales teams through complex deals and long sales cycles is highly desired
• Knowledge of tools within the marketing tech stack is a plus, including WordPress, email marketing tools, landing page creation, social dashboards, Google Analytics, Campaign Monitor etc.
• Ability to write copy as needed for various marketing collateral and campaigns

The Perks
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

Jobcode: Reference SBJ-gqo7xd-216-73-217-10-42 in your application.