Sr Manager Audience Development / Growth

Job Description

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major US markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation's #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O'DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe. CBS News' streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today's digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

Sr Manager Audience Development / Growth

Responsibilities
• Develop and implement effective marketing and growth strategies to drive traffic and increase engagement on CBS News and Stations website, mobile, and CTV platforms.
• Work closely with station editorial and marketing teams to set and use local strategies and tactics across multiple platforms (search, email, display and social).
• Create and execute cross-functional marketing plans and growth strategies.
• Work closely with the local editorial teams to identify new content strategy opportunities, and advise on day-to-day optimizations, such as headline writing for search and social media.
• Monitor our referral partners to ensure that our content is to the point, timely and effectively distributed, and make recommendations for additional partners.
• Develop and own goals and performance metrics for station social accounts; report on efficiency of strategies and pivot as needed.
• Primary liaison between CBS and social and distribution platforms, with deep focus on monetization and return of investment.
• Assure that stations are properly representing CBS brands in their social posts and digital marketing campaigns.
• Collaborate with other divisions of CBS and Paramount to support company programming initiatives.
• Act as the Center of Excellence and trusted advisor to staff across the group.

Qualifications
• 7+ years of experience in audience development, social media, or marketing within media or similar field. News is a plus.
• Deep understanding of third-party social platforms and publishing tools.
• Experience with social and digital analytics tools to deeply understand performance and optimize accordingly.
• Must be able to manage working both independently and as a member of a collaborative team.
• Strong verbal and written communication skills, with high attention to detail.
• BA or BS in related field

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gk9n6k-3-235-65-220-42 in your application.