Digital & Sales Marketing Manager

Job Description

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major US markets, CBSN, CBSN Local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation's #1 news program 60 MINUTES, CBSN, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O'DONNELL, CBS SUNDAY MORNING, CBS WEEKEND NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations also produces the award-winning 60 MINUTES+ for Paramount+. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBSN, CBS News Radio and podcasts, CBS Mobile, Paramount + and other digital platforms. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today's digital age. CBS News earns more prestigious journalism awards than any other broadcast network.

KDKA-TV/WPCW-TV, CBS owned and operated station group in Pittsburgh, PA seeks a talented, multifaceted, proven Digital & Sales Marketing Manager to inspire and coach a top-performing sales team. This is a great opportunity to live in one of the top markets in the country. The Digital & Sales Marketing Manager is responsible for executing a digital sales strategy that delivers customer solutions through an integrated suite of digital platforms, with an emphasis on new business development.

KEY OBJECTIVES

CBS Pittsburgh's ideal hire will have a proven history of growing revenue digital, developing a strong customer-centric sales culture and illustrating goal achievement as a professional value. Ability to strategize and work collaboratively with AE's and the CBS Pittsburgh Sales management team. The qualities that will distinguish candidates are: Coaching management style, creative selling ideas, transactional negotiation expertise, development of new business, strong digital knowledge, motivational leadership qualities, a positive mindset, and a professional persona.

SUMMARY

The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment. This person must possess an entrepreneurial mindset, competitive spirit, and exhibit passion for marketing sales, both broadcast and digital.
- Strong communication and negotiation tactics with local clients and agencies
- Effective inventory management and pricing strategies
- Solid Role Model leadership of the sales team
- Collaboration with sales leadership team, AE's, other station departments and customers

ESSENTIAL DUTIES AND RESPONSIBILITIES
- The ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training
- Develop and generate non-traditional revenue and new sales initiatives
- Prepare and implement individual advertiser account strategy including revenue goals
- Regularly meet with local sales team to ensure their professional development and success
- In partnership with CBS Pittsburgh's DOS & LSMs lead weekly sales meeting; prepare and lead quarterly/annual sales planning meetings
- Help coach sellers so that they can become experts in their digital product offerings
- Act as primary negotiator for both stations on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
- Meet extensively with clients to develop/strengthen business relationships and drive client retention
- Support local sellers in sales presentations to multiple points of contact with direct client/agency personnel
- Coordinate various expense budgets related to digital initiatives
- Design and facilitate ongoing training for sellers
- Manage the Digital Sales Specialist to help provide support for the sales team and to ensure client goals are met
- Maintain current and accurate digital revenue forecasts for both stations
- Review, approve and possibly enter new insertion orders
- Be agile in responding to dynamic business conditions and station business needs.

SUPERVISORY RESPONSIBILITIES

The DIGITAL & SALES MARKETING MANAGER position carries out supervisory responsibilities in accordance with the organization's policies and procedures. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

WHAT WE LOOK FOR
- 3+ years of media sales management experience or 5+ years established digital sales experience
- Proven track record of developing new business
- Bachelor's degree (B.A.) from four-year college or university
- A strategic thinker that will help drive the sales department to new levels

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d9821k-18-118-9-7-42 in your application.