Full Time Job

VP Sales

CBS News

Miami, FL 04-02-2024
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  • Paid
  • Full Time
Job Description
We are seeking an experienced, dynamic, and transformative individual to lead our South Florida sales team as the Vice President / Director of Sales for WFOR-TV & WBFS-TV, as well as our CBS Miami digital and streaming properties. The ideal candidate will have a proven track record of success in driving revenue growth, managing sales teams, fostering strong client relationships and being a culture-centric leader. This position offers the opportunity to play a pivotal role in shaping a future forward, innovative sales strategy and achieving revenue targets across all of our platforms, inclusive of 27 O&O Stations and Paramount Global streaming inventory.

• Sales Strategy Development: Develop and implement strategic and innovative multi-platform sales plans to achieve revenue targets and improve profitability.
• Team Leadership: Lead, mentor, and motivate the sales team to drive performance and exceed sales goals. Provide guidance, support, and ongoing training to ensure the team's success. Cultivate a culture of innovation and forward thinking, encouraging team members to challenge the status quo and explore new opportunities.
• Client Relationship Management: Cultivate and maintain strong relationships with key clients, advertisers, and agencies. Identify new business opportunities and collaborate with the team to develop customized multi-platform solutions to meet client needs.
• Market Analysis: Stay informed about industry trends, market conditions, and competitor activities. Conduct market research and analysis to identify emerging opportunities and potential areas for growth.
• Revenue Optimization: Implement pricing strategies, sales promotions, sponsorships, integrations, and advertising packages to improve revenue across all channels and platforms.
• Budget Management: Develop and manage the sales budget, including forecasting, tracking expenses, and monitoring performance against targets.
• Cross-Functional Collaboration: Collaborate closely with other departments such as research, programming, news, marketing, traffic, and operations to ensure alignment and integration of sales initiatives with overall station objectives.
• Sports Teams Partnerships: CBS Miami is the official television partner of the Miami Dolphins and more. The VP/DOS will manage negotiations, contractual obligations and relationships with local sports teams and look for new partnership opportunities.
• Establish and track key performance indicators to evaluate sales performance, measure progress against goals, and identify areas for improvement.
• Compliance and Reporting: Ensure compliance with regulatory requirements and industry standards. Prepare regular sales reports, presentations, forecasts and budgets for senior management.
• Continuous Improvement: Continuously evaluate and refine sales processes, tools, and methodologies to optimize efficiency and effectiveness.

• Bachelor's degree preferred.
• Proven track record of success in sales leadership roles within the broadcast media industry, with a focus on TV advertising sales.
• Strong understanding of advertising sales principles, practices, and trends, particularly in television and streaming.
• Excellent leadership, communication, and interpersonal expertise. Ability to inspire and motivate the team to achieve ambitious goals.
• Strategic problem solver with the ability to drive the development and implementation of new sales initiatives, products, and services that align with our brand values and resonate with our target audiences.
• Analytical approach with proficiency in data analysis, forecasting, and budget management.
• Ability to thrive in a fast-paced environment while maintaining attention to detail and accuracy.
• Strong negotiation skills and a proven ability to build and maintain relationships with clients and collaborators.
• Proficiency in Wide Orbit, Salesforce, Microsoft Office suite, and other appropriate sales tools and technologies.
• Flexibility to travel as needed and work evenings or weekends for client meetings, industry events, or other business-related activities.


If you are a determined sales leader with a passion for broadcast media and a desire to make an impact, we invite you to apply for the Vice President / Director of Sales position. Join us in shaping the future of television advertising and driving growth for our stations, platforms and our clients.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d5y0w1-44-210-99-209-42 in your application.