Full Time Job

Manager, Promo and Media Planning - Podcast Marketing

Cadence13

New York, NY 07-12-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Manager, Promo and Media Planning - Podcast Marketing (Cadence13 and Pineapple Street Studios)
Overview

Cadence13 and Pineapple Street Studios (PSS) is seeking a Manager of Promo and Media Planning, to join our marketing team, reporting to the Head of Marketing, Podcasts (Cadence13 and Pineapple Street Studios). You will be responsible for managing all internal promo and paid media campaigns.

The ideal candidate will have at least 5 years of direct experience in media planning and buying across digital, social, audio and traditional media. Must be comfortable working in a fast paced environment. Most importantly, must be a self starter, solutions oriented and an enthusiastic consumer of podcasts.

Responsibilities

What You'll Do:
• Manage and schedule cross promo in our internal podcast promo system which includes developing strategic plans that achieve campaign goals and objectives.
• Partner with Marketing, Operations and Strategy teams to ensure delivery of quarterly and annual marketing commitments.
• Collaborate with Marketing Directors, and Sales on the success of our show launches and ongoing show promotion.
• Support Marketing Directors to develop mid and post performance recaps upon completion of the campaign.
• Manage the paid media for show launches, always-on shows and partner show maintenance from strategy and planning to activation and optimization to recap.
• Oversee external media agencies in the development of media plans.
• Work closely with internal and external Data/Analytics teams to create/evolve media analysis tools to guide the strategy and planning and monitor the effectiveness of our campaigns to ensure we are tracking to goal.

Qualifications

More About You:

Required & Preferred:
• 5+ years of experience in a media planning role, with exceptional knowledge in entertainment content and audio buying.
• Proven track record and understanding of media planning, buying, activation and analytics
• Strong critical thinking skills and an ability to make informed decisions based on data and business goals
• Passion for podcasts and entertainment content
• Knowledge of and experience in new and emerging media platforms
• Strong verbal, presentation and writing abilities

Vaccination Requirements

To help promote and ensure the safety of all of our employees and the communities we serve, we require all incoming employees to be fully vaccinated against the coronavirus. If hired, you will be required to provide proof of vaccination, which will be kept confidential. If you are not vaccinated, or partially vaccinated currently, but willing to become fully vaccinated, we invite you to still apply.

Audacy is committed to providing a safe and inclusive work environment for all and we recognize that some individuals may have a sincerely held religious belief as it pertains to the practice of immunization or a medical disability which may prevent them from becoming vaccinated. Individuals who cannot be fully vaccinated due to a sincere religious belief or medical disability may request an accommodation. We request that you refrain from discussing religious beliefs or medical conditions during the interview process. If you believe you need an accommodation, you will have an opportunity to submit your request during the interview process. All requests for accommodation will remain confidential and reviewed by selected individuals within the HR department. We cannot guarantee that all requests for accommodation will be granted. Please refer to our EEO policy and statement below.

Responsibilities:

What You'll Do:
- Manage and schedule cross promo in our internal podcast promo system which includes developing strategic plans that achieve campaign goals and objectives.
- Partner with Marketing, Operations and Strategy teams to ensure delivery of quarterly and annual marketing commitments.
- Collaborate with Marketing Directors, and Sales on the success of our show launches and ongoing show promotion.
- Support Marketing Directors to develop mid and post performance recaps upon completion of the campaign.
- Manage the paid media for show launches, always-on shows and partner show maintenance from strategy and planning to activation and optimization to recap.
- Oversee external media agencies in the development of media plans.
- Work closely with internal and external Data/Analytics teams to create/evolve media analysis tools to guide the strategy and planning and monitor the effectiveness of our campaigns to ensure we are tracking to goal.

Jobcode: Reference SBJ-g4x01y-3-236-68-118-42 in your application.