Experiential Marketing Executive, Brand Consulting

Job Description

The Department

CAA Brand Consulting is the entertainment & sports marketing agency within CAA. Our mission is to drive cultural brand relevance for our clients by tapping into CAA's connectivity to pop culture. Leveraging our deep relationships and influence with studios, networks, labels, leagues, teams, venues, events, media, and content platforms, we provide a range of strategic and marketing consulting services to corporate clients around their entertainment & sports strategies.

The Role

The Experiential Executive will have direct client relationships and support the internal account leads, as well as clients, in the following responsibilities outlined. This role will work cross-functionally with internal/external properties, vendors, clients, and agencies.

Responsibilities
• Deliver best-in-class, business-driving experiential opportunities, ideas, and activation for brand clients
• Ensures the most forward-thinking, breakthrough ideas and activations
• Contributes by helping keep our finger on the pulse of the latest developments in the Experiential Marketing space by identifying and implementing the newest cutting edge technologies
• Works across the broader Brand Consulting department to identify new opportunities where Experiential may deliver business-driving opportunities, attend business development meetings as needed.
• Leads CAA's efforts in developing and maintaining relationships with world-class vendors, fabricators & technology partners
• Collaborate with Production, Creative, and Account Service Teams to deliver breakthrough ideas that deliver against client objectives
• Oversees all Event Production needs to ensure world-class execution
• Lead project-based brand client experiential initiatives from start to finish (briefing to execution)
• Work with clients, vendors, and internal teams to ensure consistent & comprehensive communication
• Lead development of concepts & facilitate creative approval process (i.e. renderings, signage, POS, etc.)
• Develop & manage overall project plans, timelines, run of show, budget development, management, tracking & reconciliation
• On-site event planning, logistics management & execution
• Establish effective relationships across agency multi-disciplinary teams
• Ensure all agency protocols are being followed including vendor agreements, accounting processes, recaps, etc.
• Utilize agency resources appropriately and efficiently
• Demonstrate highest level of critical thinking with focus on proactiveness and attention to detail

Requirements
• Bachelor's Degree
• At least 8 - 10 years' experience in sports & entertainment partnership / event marketing
• Agency experience highly preferred
• Core understanding of how brand partnerships work- from negotiation through execution, management and event production
• Strong vendor relationships
• Direct client servicing experience and strong relationships building skills
• Ability to work independently as well as with internal and external teams
• Ability to manage internal and external staff
• Creative and strategic thinker
• Strong writing and presentation skills
• Proficient in Excel & PowerPoint
• Ability to work non-traditional hours as needed ( possible nights, weekends, holidays)
• Travel Required
• NY-based, Ability to work in office

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Jobcode: Reference SBJ-r079x6-3-137-220-120-42 in your application.