Strategist, Nbaontnt & Nbatv

Job Description

The Job

WarnerMedia seeks a Strategist, NBAonTNT & NBAtv for the Social Media – Tsport department. Bleacher Report is seeking a Strategist to be responsible for developing and overseeing content and programming strategy NBAonTNT & NBAtv content within B/R's App, across all social platforms and extensions to linear television and beyond. He/She will meaningfully contribute to NBAonTNT & NBAtv strategy on creation, curation, and packaging, and serve as strategic manager to shared-resource teams that execute their vision. They will specifically lead outreach to creators, influencers and talent in the space to partner on original content experiences that align with NBAonTNT & NBAtv strategy.
We are looking for someone with a passion for driving audience growth and engagement, pushing the boundaries of new content experiences and who gets excited about sports culture.
The Strategist will work cross-functionally, collaborating with the content, design, sales and marketing, business development and leadership group on key initiatives and alongside partners in the industry.

The Daily
• Develop and lead NBAonTNT & NBAtv content and programming strategy, and help run the day-to-day management across B/R's App and social platforms (social content, app push notifications, content packaging, event planning, community building).
• Develop strategy to increase engagement and grow audience within the app and across social platforms with a focus on interactivity and user-generated content
• Help meaningfully move forward content innovation by ideating and executing forward-thinking concepts with third-party creators and producers
• Conduct outreach to creators in the space, developing relationships and working on one-off and ongoing partnerships to create innovative content experiences
• Work closely with cross-departmental stakeholders to identify key topics, sports events on the calendar and white-space opportunities to build innovative content experiences around
• Develop content experiences that will drive audience interaction with a focus on community
• Utilize analytics and platform tools to track and optimize growth and engagement
• Cover shift work as needed, especially around key tentpoles for the brand.
• This role may require the employee to regularly appear on-camera or have their voice used on video as needed (as mutually agreed upon)
• Set content programming strategy, priorities, policies, and holistic vision for the creation and distribution of Newsletter content within the B/R app and across social platforms.
• Focus on audience growth and increased interactivity and work closely with other stakeholders on test-and-learn strategies and analytics evaluation
• Manage and oversee a content budget to work with third-party creators and influencers to create content experiences that align with overall strategy
• Develop elevated content experiences to anchor coverage around key tentpoles
• Focus on innovation and ground-breaking content experiences to position Bleacher Report as the creative leader in the industry
• Evaluate and experiment on all new social platforms and app functionality and educate others on the priorities and opportunities
• Influence and mentor staff, inspiring a creative culture of innovation
• Provide support and pathways to nurture and grow existing talent and maintain the highest quality of work
• Lead cross-departmental transparency and collaboration.
• Embody a group that prides itself on camaraderie associated with 'best in class'.

The Essentials
• 3-5 years experience in digital media, social media, content creation or curation
• Extensive knowledge of NBAonTNT & NBAtv
• Extensive knowledge of best-in-class visual, creative and social formats, software and opportunities
• Extensive knowledge of all social platforms, functionality and audience growth best practices
• Experience with project management and working with remote creators on deadline-oriented projects
• Experience with analytics platforms preferred
• Experience in leading small teams and/or projects/events
• Deep understanding of current media and digital content space
• Previous editorial, design, content or social media experience in sports is preferred
• Awareness of Bleacher Report's voice + extensive knowledge of internet sports culture

Jobcode: Reference SBJ-r71oop-3-139-82-23-42 in your application.